Glenwood Springs, Colorado Blog Design

The website is powered by a content management system which provides many key advantages for a destination marketing website.

How has this community website faired during its first year?

• Over one hundred people have signed up and added reviews, ratings, and content to the blog.
• The website receives about 6,000 page views from 1,500 unique visitors per month.
• Search engines drive the majority of traffic to this new website, totaling about 1,000 visits per month.

Blog Design and Marketing Techniques:

• Multiple community members can login and add content, photos, and articles. This makes it easy for a group to manage the entire site together, without paying a webmaster for all the updates.
• Editors can easily edit any existing webpage through a browser.
• Visitors to the website can “rate” the local hotels, restaurants, and attractions up to five stars.
• Visitors can add “reviews” of hotels, restaurants, and attractions, which makes the site much more useful for tourists to get the “real” scoop.
• Editors get notified of all “reviews” and can easily moderate, edit, or delete a review if it is inappropriate.
• Search Engine Optimization can easily be maintained – each page has adjustable filenames, title tags, meta descriptions, and meta keywords.
• A Google xml sitemap is produced automatically.
• Videos and photos can be easily embedded into a post.
• A user poll has been added to let users vote on topics.
• Google Adwords and rotating banners have been set up throughout the site to create revenue through advertising opportunities.
• Google maps have been built and incorporated into the website.
• Google Analytics have been set up to provide free analytics and reporting.
• The website generates an RSS feed which has helped create free organic search engine traffic.
• The local news is automatically embedded into the homepage from the Glenwood Post Independent.
• The website has a search engine that tells us what people are searching for … it makes it clear what content people are looking for.

What’s next?

• A community calendar of local events should be added later this year.
• Much more content is slated to be built during the next 12 months … there are many restaurants yet to review and attractions to promote.

(2 votes, average: 3 out of 5)

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