Newport Beachside Resort-Custom Web Design

Newport Beachside Resort is an oceanfront hotel and resort located near Miami Beach, in Sunny Isles, FL and includes a full-service resort just minutes from Miami Beach and Fort Lauderdale. The property is managed by Richfield Hospitality Services.

Results

• Since the new website was published in February 2007, monthly unique visitors have increased 45% and page views have increased 35%.
• Revenue generated through the online booking engine has increased 450% when compared to the same time-frame in 2006.
• The number of unique calls to the resort from the website has increased 20% in 2007.
• The website ranks in the top 10 organic search results for: “Miami Beach hotel”, “Miami Beach resort” and “Miami resort”.

Marketing and Custom web design services from Blizzard Internet Marketing include:

• New website design published in February 2007, utilizing the latest in Design Best Practices.
• Each page of the website was created for optimum search engine performance.
• The Blizzard ROI Tracker has provided in-depth reporting on the performance of the Comprehensive Online Marketing Plan. Data analyzed on a monthly basis includes revenue totals by campaign, search engine, and keyword phrase.
• Implementing Blizzard Call Tracking services in January 2006 has allowed Newport to more accurately determine the revenue generated by their website and to analyze staffing needs for the reservation call center.
• Google Adwords, Yahoo Search Marketing and MSN AdCenter sponsored search campaigns support the high organic rankings that Newport enjoys, as well as allowing for improved online branding and flexibility in messaging and spending.
• The website is hosted with Blizzard and includes the latest Hosting SEO Best Practices.
• Blizzard Local program has provided increased visibility in the local search platforms of many search engines and online business directories.

What’s next?

• A blog component will be added to the website in order to provide an online media room as well as other features.
• Creating and marketing a site specifically for search on mobile devices.
• Creating and optimizing additional content for the website, including improved maps and activities pages.

(3 votes, average: 2.67 out of 5)

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