Kaiser Realty-Online Travel Website
Kaiser Realty, Inc. is the leading provider of vacation rentals and property management services in Orange Beach and Gulf Shores, AL. Since 1980, Kaiser has been providing their clients exceptional customer service; from helping owners accomplish their dreams to assisting their guests in experiencing an unforgettable coastal vacation in Gulf Shores and Orange Beach, AL.
Results:
- In the first six months of 2007, Kaiser has already earned over $2,000,000 in online revenue from their marketing campaigns.
- Monthly unique visitors to the site has nearly doubled since January 2007.
Blizzard assists Kaiser with a large variety of online travel web site marketing services:
- Aggressive pay-per-click marketing to increase visibility on a wide variety of platforms and search engines.
- Search Engine Optimization to increase organic placement by targeting a wide variety of competitive and niche keyword phrases.
- Analytics services using the Blizzard ROI Tracker help Kaiser and Blizzard evaluate and increase return on investment.
- Collaboration with Dogwood Productions, Inc. on updates to the on-page content and optimization.
- Blog implementation and support to bring the SeeGulfShores.com blog to life – affording the Kaiser team a way to create and share events and attractions in the area.
What’s Next!
- Continued link building and optimization work to increase the search engine presence for competitive keywords.
- Aggressive Search Engine Saturation through the BlizzardBase Program along with deep linking strategies to bring traffic and rankings to interior pages of their website.
- Implementation of Web 2.0 strategies.
(4 votes, average: 5 out of 5)
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