Perfect Drive Golf Villas Website

Perfect Drive Golf Villas at PGA Village provides villas, town homes, and guest suites located inside the acclaimed PGA Village Golf Resort in Port St. Lucie, FL.  Operated by Treasure Coast Rental Management, they manage rental units for Pine Valley and Castle Pines condominium owners located within the PGA Village.

Results

• The website receives over 1,000 unique visitors per month.
• In the first month the new design was live, the site received a total of 504 visitors to the site. Nine months later, the site received 1,618 visitors.
• The site has maintained a lower than average bounce rate to the homepage of 27%, which is 10% below the average bounce rate lodging sites normally have.
• The site ranks in the top 10 in Google for the terms: “Florida Golf Villas”, “PGA Village Golf”, and “PGA Village Golf Resort”.

 Online marketing & design services:

• New website design and company logo was implemented in August 2006 with the latest in Design Best Practices, including an impressive Flash Show.
• Search Engine Optimization has been implemented on the site, with a focus on targeting competitive keyword phrases with well-written metatags and on-page content.
• Online niche research and directory submissions is an ongoing service, with focus on submitting the website to relevant niche sites to help drive traffic to the site and create a greater online presence.
• Link Building is ongoing and evaluated regularly
• E-mail marketing newsletters are sent to a database of subscribers to tell them about the latest Perfect Drive news, specials, packages, and events.
• Google, Yahoo, MSN, and Adsonar pay-per-click advertising is running daily to drive traffic to the website and reach new potential guests.
• The website is hosted with Blizzard and includes the latest Hosting SEO Best Practices.
• ROI Tracker services are included to track ppc, directory, e-mail marketing and other campaigns to drive traffic to the website. Decisions for upcoming marketing efforts are based on these statistics.

What’s next?

• Continuing optimization, with new keyword research, will be completed to make sure the site is up-to-date with constantly changing optimization best practices and fluctuations in keyword search volumes.
• Continued directory work and link building.
• On and off site link reputation work.

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