Bama Bayou-Online Marketing and Web Design

Bama Bayou is an all-inclusive resort on the Gulf Coast of Alabama located in Orange Beach.  Developed by Joe Raley Builders and The Mitchell Company, the extensive grounds are currently under construction. When completed, the resort will feature approximately 650 individual condominiums, a marine park, a convention center, a marina village, and a water slide park.

How has this website fared during its first year?

• The website receives approximately 15,000 page views from 3,000 unique visitors each month.
• From August through November 2006, the website averaged about 1,900 unique visitors per month. From March through June 2007, it averaged approximately 3,900 per month.
• The blog has received over 15,000 page views since its creation in December 2006.

 Online marketing and Web Design services

• A new website design was implemented in July 2006.
• A blog was added to the website in December 2006 and is used to house a press kit, videos, press releases, and newsletter archives.
• We optimized both the main website and the blog for the most effective keyword terms.
• We performed limited link building for Bama Bayou as they are not yet open to the public.
• Blizzard Internet Marketing hosts the website and implemented the most current Hosting SEO Best Practices.
• Bama Bayou utilizes our ROI tracker to monitor the number of visitors the website and blog receive.
• We performed Directory Research to determine which online resources will be the most effective when Bama Bayou opens.
• We submitted them to real estate directories and optimized for real estate terms to gain online exposure for their condominiums.

What’s next?

• We will submit Bama Bayou to our Blizzard Local program to increase their presence in local search results.
• We will continue to monitor the construction of the resort with their newsletters and updates to the “Our Progress” page.
• We will continue to update their optimization to reflect the shift from real estate to vacation rental.
• We will submit their website to the various directories we’ve researched.

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