Historic Key West Inns-Website Portfolio
Historic Key West Inns is a hospitality management company that oversees six hotels in the popular vacation destination of Key West, FL including Chelsea House, Lighthouse Court, Key Lime Inn, Albury Court, Merlin Guesthouse, and Budget Key West. Their mission is to implement successful and consistent operating policies for each individual property.
How has this website fared during its first year?
- The website receives approximately 240,000 page views from 33,000 unique visitors each month.
- The new design has lowered the average Bounce Rate for their entire website to less than 30% - typical websites experience a Bounce Rate of 37%.
Online marketing & design services
- A new website design was implemented in January 2007. The new design includes an impressive Flash presentation on the homepage.
- Blizzard performed Search Engine Optimization by targeting the popular keyword phrases that will bring the most qualified traffic to the website.
- We built new pages and added content to increase both the size and usability of HistoricKeyWestInns.com.
- We submitted Historic Key West Inns to a number of online directories to both drive traffic and increase their website’s Internet presence. Submission to local and niche directories are included in link building as well.
- Google Adwords and Yahoo Search Marketing accounts run daily and are optimized and maintained by Historic Key West Inn’s marketing team.
- Blizzard Internet Marketing hosts the website and implemented the most current Hosting SEO Best Practices.
- Historic Key West Inns utilizes our ROI tracker to monitor both the number of visitors and amount of revenue referred to them from various Internet resources.
What’s next?
- We will be adding a blog design on their website to increase content and provide visitors with general information regarding Key West and the surrounding region.
- We are creating an online, printable brochure for visitors.
- We will be submitting more of their hotels to our Blizzard Local program, designed to increase their presence in local search results.
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