Vacations Inc-Web Portfolio

Vacations Inc. is a property management company offering vacation rentals in the area of Winter Park, CO.

For over 35 years, Vacations Inc. has offered the best in resort accommodations in Winter Park. With a variety of Colorado vacation homes, ski-in/ski-out condos, and luxury town homes, Vacations Inc. has the Winter Park vacation rental to fit any family and every budget.

Results and Testimonials

• Bookings from website up 20% in the first year of new website implementation.
• Site ranks in the top 10 results in Google, Yahoo and MSN for: “Winter Park Vacation,” “Winter Park Rental,” “Winter Park Lodging,” and “Colorado Mountain Vacations”.

Brian Lence, Vice President of Vacations Inc. explains,

“It is my belief that website design and Internet promotion has risen to a level of sophistication far greater than a relatively small management company can possibly hope to attain alone in-house. My decision to out-source this function, not only to a company that came recommended in this field but was a leader in the lodging industry, was based on a fundamental belief that the future success of our company was inextricably linked to the work put in by Blizzard on our behalf.  From the very start, I viewed this as a key partnership, which necessitated ongoing and regular communication with the design team and promotion department. There was, and still is, considerable effort conducted in-house to complement and enhance what Blizzard is doing for us, especially in the field of link building and online advertising.  Finally, I felt it was vitally important to educate myself on all aspects of Search Engine Optimization, and to continue to keep abreast of all developments within this industry - primarily so I could understand and talk relatively intelligently with Blizzard about what they were doing, but also to explore and discuss new ideas and techniques for possible implementation to make our website perform even better.”

Marketing and Design Services Implemented

• New website design in January 2004 that integrates user and search engine friendly capabilities along with individually optimized property pages.
• Implementation of event calendar.
• Creation of personalized blog with a focus on area events, activities, Winter Park news, and ski industry news.
• An interactive area and property map powered by CommunityWalk.com allows visitors to the Vacations Inc site to:
  • Easily shop rentals in one comprehensive map showing exact location of each vacation rental
  • View multiple pictures of rentals
  • Create personalized driving directions in relation to vacation rentals and area attractions
• Monthly e-mail blasts are sent to a large database of subscribers announcing the latest lodging specials, news, and events.
• Monthly press releases distributed to Internet media.
• Continued link building.
• Collaborative online niche research and directory submissions, with concentration on submitting the website to appropriate niche sites to help drive visitors to the site and create a greater online presence.
• Daily pay-per-click marketing in Yahoo, Google, and MSN driving targeted traffic and potential guests to website.
• Implementation of Search Engine Optimization on the site, targeting competitive keyword phrases with well-written metatags and on-page content.
• Blizzard ROI Tracker services to track pay-per-click, directory, e-mail marketing and other campaigns to drive traffic to the website. Decisions for future marketing efforts are based on this data.
• Blizzard website hosting including the latest Hosting SEO Best Practices.

What’s next?

• Creation of searchable database.
• Updating optimization throughout website.
• Continued link building, directory work, press releases, and e-mail marketing work.

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