The Home Ranch-Blog Design and Marketing
The Home Ranch is a real Colorado guest ranch located in Clark, CO offering fine lodge rooms, private cabins, and exciting outdoor activities in northwest Colorado. Providing a real Colorado guest ranch experience and developing lasting relationships with their clients is an important aspect of doing business for Home Ranch.The Home Ranch requested a redesign of their website to update the appearance to a lighter feel and improve navigation. This allowed Blizzard to use their latest Design Best Practices and improve the structure of the site. The Home Ranch also maintains a blog to keep guests updated and informed regarding happenings around the “ranch.”
Results
- First time visitors to their site have increased 38% and page views increased 50%.
- The appearance of the new website is much more appealing and easier to navigate.
- Changes and updates to the website are easier to complete.
- Search engines can index the website easier by implementing our latest Design Best Practices.
Blog Design and Marketing Services
- The update of their website and blog was completed in April 2007.
- The client can easily update current events, photos, and add content to their site through the blog.
- Visitors to their blog can post comments and ask questions.
- Google and Yahoo pay-per-click campaigns are successfully driving traffic to their website.
- Search Engine Optimization of their website targets the best keyword phrases and focuses on increasing online exposure.
- Search Engine Optimization of the blog is easily updated through title tags, meta descriptions, and meta keywords.
- Submission and renewal of the online directories is evaluated and completed for sites driving qualified traffic to their site.
- Link building strategies for increased popularity have been completed.
What’s Next?
- The Home Ranch will regularly add content to their site and optimize new pages through their blog.
- Activities and events will easily be updated from Summer to Winter.
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