Oxford Hotel-Website Design and Marketing

The romantic and historic Oxford Hotel, located in Denver’s lively LoDo district, was selected by Hemispheres Magazine as “one of the 50 best hotels in the world.” Featured in downtown Denver since 1891, the hotel has gracefully evolved to accommodate the present. The Oxford reflects its unique historic past while offering the luxury, convenience, and comfort of modern times.

Website Design & Marketing Services Results

• The Oxford Hotel website ranks in the top 10 in Google, Yahoo, and MSN for the following search phrases:
  • “Downtown Denver Hotels”
  • “Hotel in Lodo”
  • “Luxury Hotels Downtown Denver”
• Between 2005 and 2006, the traffic sent to TheOxfordHotel.com increased by nearly 20%.
• Since becoming a client in 2004, the Oxford’s traffic has nearly doubled for many months of the year.
• Google has become the number one referrer of traffic to the Oxford Hotel, accounting for between 30% and 40% of their total traffic.

The Plan

• The Oxford Hotel’s website design & company logo were implemented in the spring of 2004.
• Extensive and ongoing Search Engine Optimization has been implemented on the site, with a focus on targeting competitive keyword phrases with well-written metatags and on-page content.
• Google and Yahoo sponsored (pay-per-click) advertising is running daily to drive traffic to the website and reach new potential guests.
• Online niche research and directory submissions are an ongoing service, with focus on submitting the website to relevant niche sites to help drive traffic to the site and create a greater online presence.
• E-mail marketing newsletters are sent to a database of subscribers to tell them about the latest Perfect Drive news, specials, packages, and events.
• The website is hosted with Blizzard and includes the latest Hosting SEO Best Practices.
• ROI Tracker services are included to track pay-per-click, directory, e-mail marketing, and other campaigns to help drive traffic to the website. These statistics are then analyzed to determine the most effective way to proceed with future marketing efforts.

What’s Next?

• Continuing optimization, with new keyword research, will be completed to make sure that the site is up to date with constantly changing optimization best practices and fluctuations in keyword search volumes.
• Continued Directory work and link building.
• Continued monitoring and maintenance of pay-per-click advertising and traffic statistics.
• Monthly traffic reporting.

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