Villas by the Sea-Resort Internet Marketing

Villas by the Sea is a charming beachfront resort and conference center on beautiful and historic Jekyll Island, GA. Enjoy a variety of spacious one-, two-, and three-bedroom vacation rentals with full kitchens and separate living and dining areas as well as private patios or balconies.

Results

• The Villas by the Sea website (www.jekyllislandga.com) ranks in the top 10 in Google, Yahoo, and MSN for the following search phrases: “Jekyll Island Hotels”
  • “Jekyll Island Vacation Rentals”
  • “Jekyll Island Resort”
• Between 2005 and 2006, the Villas by the Sea website saw an increase in traffic of 40%.
• In 2006, the Villas by the Sea website saw 1,051,416 page views, up from 698,984 in 2005. That’s an increase of 50% in one year!
• Google, Yahoo, and MSN account for more than a third of the traffic to Villas by the Sea.

Online Marketing Services

• Extensive and ongoing Search Engine Optimization has been implemented on the site, with a focus on targeting competitive keyword phrases with well written metatags and on page content.
• Google and Yahoo sponsored (pay-per-click) advertising is running daily to drive traffic to the website and reach new potential guests.
• A “blog add-on” has been a recent addition to the Villas by the Sea website. This tool is effective for regularly adding unique content to the site, keeping up-to-date “news and events” for the resort and Jekyll Island. Blog add-ons have proven very effective for helping sites rank higher in the search engines as well.
• Link Building has also been an ongoing service.
• Villas by the Sea has also received an optimized and valuable page and link on the Blizzard Internet Marketing website.
• The website is hosted with Blizzard and includes the latest Hosting SEO Best Practices.
• ROI Tracker services are included to track pay-per-click, directory, e-mail marketing, and other campaigns that drive traffic to the website. These statistics are then analyzed to determine the most effective way to proceed with future marketing efforts.
• In-depth traffic reports are composed and sent to Villas by the Sea each month analyzing the traffic to JekyllIslandGA.com.

What’s Next?

• Online niche research and directory submissions with a focus on submitting the website to relevant niche sites to help drive traffic to the site and create a greater online presence.
• Composing and publishing of unique content to the website Media Room (blog add-on) to help keep the search engine spiders returning regularly.
• Continued monitoring and maintenance of pay-per-click advertising and traffic statistics.
• Continued monthly traffic reporting.

(1 votes, average: 5 out of 5)

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