Elements Hotel & Spa-Hotel Website Design

Elements Hotel & Spa accommodates the scenic outdoor vacation area of San Juan Island in Friday Harbor, WA.  Located in downtown Friday Harbor, the hotel features 72 guest rooms, offering modern contemporary resort features while maintaining a smaller intimate atmosphere. Convenient to many area attractions and outdoor adventures, the hotel accommodates a variety of visitors including couples, adventurers, seniors, families, and groups.

Elements Hotel & Spa came to Blizzard Internet Marketing with high goals and expectations. From their research of Blizzard, they came with full confidence in a complete online marketing and hotel website design overhaul, including branding and online reputation.

What are the results of this aggressive marketing campaign?

• The design captures both the essence of the property, as well as, the area’s scenic outdoor attractions. The site accomplishes the owner’s desire to appeal to a modern eclectic style while also appealing to the areas recreational adventures.

“The site is performing very well for us, with lots of compliments. The rankings seem to be doing well also, and I think we’ve made the transition from the old well-linked site to the new without noticeable slippage. In fact, I think we’ve gained ground. The blog is off to a very good start, and we’re getting lots of customer comments on there, which is really nice to see.” — Adam Saccio Elements Hotel & Spa Owner

• Optimization of site has had great results.  Top traffic bringing keywords from May through June 2007 in client’s ROI Tracker, were “San Juan Islands”, “Friday Harbor”, “San Juan Island”, “Friday Harbor Lodging”, and “Friday Harbor Hotels”.

The Plan

• In April 2007 a site redesign was implemented with a content blog management site. Targeting the new social era of the web, this site benefits from continuous content management, content rich pages, and the ability for the hotel owner, managers, employees, and site visitors to share their comments and information.
• To increase recognition and performance, each page was developed with optimal search engine performance.
• For more streamlined performance and ability to target the areas bringing results, a Blizzard ROI Tracker provides detailed analysis and reporting on revenue outcomes from search engines, keywords, and external referrers, such as directories.
• Elements Hotel & Spa was previously known as Friday Harbor Inn & Spa, so it was absolutely crucial to increase visibility with dynamic online name recognition through authority directory sites, search engine distribution, and local search platforms through Blizzard Local.
• As sponsored search campaigns support the organic rankings, Blizzard’s evaluation of Google Adwords, Yahoo Search Marketing, and MSN AdCenter helped target relevant traffic, directing campaigns to qualified visitors.
• The website receives reliable hosting through Blizzard with SEO Best Practices.

What’s Next?

• Adding more content to the site with further optimization for market penetration.
• In-depth evaluation of the area and state events and festivities to target a larger scale versus individual vacationers.

(3 votes, average: 4.33 out of 5)

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