Quinault Beach Resort and Casino-Web Marketing

Quinault Beach Resort and Casino is a family & casino resort destination owned by the Quinault Indian Nation on the shores of the Pacific in Washington state. Located in Ocean Shores, WA, the resort is within a 2.5 hour drive from both Portland and Seattle.

The partnership between QBRC and Blizzard involves a variety of services, including web marketing, design, hosting and analytics. These services all work in a symbiotic relationship to bring great results and an increase in ROI.

Brief Results

• The Quinault Beach Resort and Casino website ranks in the top 10 in Google, Yahoo, and MSN for the following search phrases: “Washington State Resort”, “Washington Casino”, “Washington State Business Meeting”, “Ocean Shores WA Hotel”.
• Between 2005 and 2007, the average traffic per month sent to the Quinault Resort website increased by more than 42%.
• In 2006, the Quinault website received 1,177,400 page views, and the average number of page views per month has increased 60% since 2005.
• Google has become the number one referrer of traffic to Quinault Beach Resort and Casino, accounting for a third of their total traffic.

Marketing Strategies 

• Extensive and ongoing Search Engine Optimization has been performed on the site, with a focus on targeting competitive keyword phrases with well-written metatags and on-page content.
• Pay-per-click advertising is running daily to drive traffic to the website and reach new potential guests.
• Online niche research and directory submissions happens frequently to ensure a comprehensive involvement in the long-tail attractions that drive traffic and guests to the site.
• The website is hosted with Blizzard and includes the latest Hosting SEO Best Practices.
• ROI Tracker services are included to track pay-per-click, directory, e-mail marketing, and other campaigns driving traffic to the website. These statistics are then analyzed to determine the most effective way to proceed with future marketing efforts.

What’s Next?

• Continuing optimization, with new keyword research, will be completed to make sure the site is up-to-date with constantly changing optimization best practices and fluctuations in keyword search volumes.
• Continued directory work and link building.
• Continued monitoring and maintenance of pay-per-click advertising and traffic statistics.
• Monthly traffic reporting.

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