Research: Travel Shopper Online Behavior from Google and Compete

These are notes from a Compete and Google Webinar from 1-14-2009 entitled “Travel Shopping in Today’s economy”

As the economy has slowed, having an up-to-date perspective on consumer travel demand and preferences is more important than ever. Using an in-depth survey of traveler perspectives and a detailed online behavioral analysis, Google and Compete have partnered to create a new study exploring how consumers are shopping for travel in today’s economy.

Data from the Webinar

  • Travel Researchers are visiting fewer travel sites. from 3 sites in 07 to 2 sites in 08
  • Bookers are more active – 16.4% of bookers visit 10+ sites! avg 5.4 sites
  • 15 million travel researchers using search monthly
  • 70% of travel search coming through Google. 20% from Yahoo
  • 54% travelers use search engine as go to source for travel ideas and information
  • 44% prefer to spend money on travel than material things
  • 86% of travelers use internet for travel decisions. Family & friends next, but only 37%

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