Robert Cole reports dozens of interesting datapoints in Snippets and Factoids from Henry Harteveldt’s OpenTravel Presentation. Here are a few of my favorite:
Travelers:
- 40% of travelers are seeking the lowest price
- “We (Forrester) have never seen a profitable Groupon deal for a travel supplier”
- 44% of travelers will consider upgrading to better products
- 25% of travelers are willing to pay a premium to save time or improve convenience
Websites:
- “Travel is the largest global online eCommerce category except for porn”
Mobile:
- Mobile devices have more computing power than Apollo 11
- 35% of leisure travelers and 55% of business travelers use smartphones
- 10% of travelers have downloaded a mobile travel app
Social:
- 60% of travelers use a general search engine when planning travel
- Travel sellers must craft “story-arcs” a combination of micro journeys within a single trip
Direct Connect
- Survey of electronic distribution executives predicts share of GDS bookings will decline from 21.7 % in 2010 to 15.5% in 2016
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