Flash Sales Growing in Importance in Travel Industry

Chris Davidson, Chief Client Officer of Y Partnership, shared some  travel market data during the Vacation Rental Manager Association 2011 national conference.  Notably:

Flash sales in the travel and tourism industry are becoming more popular:

  • 25% of travelers booked a travel service because of an unexpected e-mail. Last chance sales and high-urgency offers are also becoming more popular.

How Important is Social Media?

  • 46 percent of active travelers maintain a page on a social site.
  • 91 percent of those are on Facebook.

But, only 9% of travelers say they have made a travel decision based on information from a social networking site.

Comments

  1. Hi Trent,

    “How Important is Social Media?
    46 percent of active travelers maintain a page on a social site.
    91 percent of those are on Facebook.”

    I guess you know the saying “Lies, Dammed lies and Statistics”, well that could well apply to the above statement.
    Im not sure which active travelers this applies to but as just over half of the American population are on Facebook, one could say that around 50% of rat catchers, illegal immigrants or for that matter vacation rental owners maintain a social site and 91% of these are on Facebook.

  2. Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something.

    I think that you can do with some pics to drive the message home a little
    bit, but other than that, this is excellent blog.
    A fantastic read. I’ll definitely be back.

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