Affluent Households Drive Travel Trade

Travel Weekly reports that:

  • Americans with annual household incomes of $100,000 or more are not only twice as likely as others to make entertainment and leisure purchases, and more than three times more likely to spend more.
  • Effectively, 50% to 60% of all expenditures in the travel world come from these people.
  • 65% of affluent Americans, who account for just 21% of the population, have a passport, compared with about 37% of all Americans.
  • Seventy-six percent of those surveyed planned to take a vacation this year.
  • In the last year, 83% of survey respondents took a trip of any sort, spending an average of $2,849 per journey, and 55% stayed at hotels with ratings of four or more stars.

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