Why You Should Purchase Your Brand Name In Google AdWords and PPC

“Even if you rank wellSEO wise, for your brand, you probably don’t for the long tail variations of your brand. Google stated this week that in 2/3rds of branded searches, the click goes to the paid ad. It’s just a big missed opportunity.”

This great quote  from Jeff Ferguson, CEO of consulting group Fang Digital when talking about common PPC blunders.

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