Stats About How Your Guests Compare You to Your Competitors

The Average traveler will visit 4 vacation rental websites and inquire about 7 properties.

vacation rental sites visited prior to booking

Travelers are 83% more likely to make an inquiry on your property listing if you have over 20 photos vs less than 5 photos.  Interesting Fact: Only 6% of properties feature over 20 photos (at Flipkey, a Tripadvisor company)

Photos Increase Inquiry Rate

Website visitors are 64% more likely to make an inquiry if your property description is over 2,000 characters (vs. less than 500 characters).  Interesting Fact: 39% of property descriptions are less than 500 characters.

Vacation rental managers that identified more amenities also received more inquiries.  Those that identified over 20 amenities got 41% more guest inquiries than those that identified less than 5 amenities.

More Amenities Equals More Bookings

This data is provided by Flipkey, a Tripadvisor company.  The data comes from a 2012 presentation  in Rome to EU VRMAs.

Comments

  1. This is really interesting stuff and backs up some decisions we took recently about data required from vacation rental owners for our websites.
    Thanks for posting it.

Trackbacks

  1. [...] you don’t want to overdo it, you also want to ensure your rental is well represented; According to Flipkey, travelers are 83 percent more likely to make an inquiry on your property listing if you have more [...]

  2. [...] home renters like to browse around; a survey by FlipKey found that the average traveler looks at four different sites before finally inquiring about seven [...]

  3. [...] You don’t want to write a novel, but listing site FlipKey has found that longer descriptions bring more bookings. [...]

Speak Your Mind

*