The Average traveler will visit 4 vacation rental websites and inquire about 7 properties.
Travelers are 83% more likely to make an inquiry on your property listing if you have over 20 photos vs less than 5 photos. Interesting Fact: Only 6% of properties feature over 20 photos (at Flipkey, a Tripadvisor company)
Website visitors are 64% more likely to make an inquiry if your property description is over 2,000 characters (vs. less than 500 characters). Interesting Fact: 39% of property descriptions are less than 500 characters.
Vacation rental managers that identified more amenities also received more inquiries. Those that identified over 20 amenities got 41% more guest inquiries than those that identified less than 5 amenities.
This data is provided by Flipkey, a Tripadvisor company. The data comes from a 2012 presentation in Rome to EU VRMAs.