iPad and Tablet devices and the online hotel and travel consumer

More news has been coming on the tablet device user having higher conversion rates and spending more money.  Here are some additional sources supporting this that are relevant to the hotel and travel industries.

Research from e-commerce software specialist Ability Commerce which shows conversions on tablets outnumber those on smartphones by almost three to one.

The study, released in September, on three companies conducting a significant volume of business online, shows iPad users made up more than 55% of mobile commerce revenue while only accounting for 13% of mobile customer visits  for one company.

A second company saw 21% of its web traffic come via the iPad but 51% of its sales while the third saw 50% of their web traffic via the tablet device and 97% of all mobile revenue.

Research on 800 retailers released last year by Shopatron shows the average iPad conversion rate is seven times higher than for a smartphone device.

 14% of all travel related queries are coming from a mobile phone, compared to 4% in 2010.

Research entitled the ‘Beginning of the End of the PC Era?’ from web design and digital specialist Nucleus reveals the growth in traffic from mobile devices in January 2012 compared with August 2011 and shows luxury sites have the highest mobile penetration. The studied carried out on 10 UK and international travel websites reveals some have witnessed a doubling in mobile web browsing over the six months with the top site generating 24.2% of its traffic from tablets and smartphones.

Wave Collapse asked consumers to identify the last purchase on their tablet devices during April 2012 – here are the top five items:

  1. Hotel reservation – 22%
  2. DVD – 22%
  3. Clothing – 20%
  4. Books – 18%
  5. Air tickets – 17%

Evidence of the results of all this is certainly starting to emerge – online travel agency Travelocity says 55% of all its mobile bookings are now coming via tablet devices, according to director of mobile Jason Fulmines, with so-called “mobile-exclusive deals” generating a “good percentage” of hotel bookings.

Read More at Tnooz: iPad and other tablets starting to challenge old web shopping behaviour and Google sees higher conversions from tablets – cars, sofas and houses among purchases and Research shows massive surge in iPad travel browsing

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