During 2012 alone, 66.97 million foreign travelers came to the United States. Of these, 59.5 million or 89% came from twenty foreign countries. Below are the top 10 countries in order of rank and the percentage of change from the prior year.
Considering the impact that foreign travelers have on overall travel spending, successful marketers can utilize this information to help guide their geotargeting efforts in paid search marketing and other strategies. In addition, by recognizing the countries from which foreign clients originate, service providers are in a better position to accommodate the customs and unique cultural preferences of their guests.
For information on the top cities and states visited by foreign travelers, go to http://tinet.ita.doc.gov/outreachpages/download_data_table/2011_States_and_Cities.pdf