The Opinions of Others Given Freely Are Much More Valuable Than the Ones We Are Force Feed in Conventional Advertising. What is Being Said About You Online?
Online Reputation Management is a vital part of marketing online. You can’t control what people write about you and your business on the web, but you can take measures to encourage positive feedback and minimize the impact of negative reviews.
There are so many powerful review websites out there that can easily impact the success of your business. Google pulls reviews from a variety of websites, and will collectively show reviews associated with your business.
TripAdvisor.com is just one example of how people provide reviews, ratings and recommendations and has become the first place many people look to get the “inside scoop” on a travel destinations and properties. Other examples are Yahoo!Travel, Google Maps, Gayot, Fodors and Epinions and opportunities for people to share their opinions across the Internet are continually expanding.
49% of baby boomers and 56% of generation X-ers say consumer reviews and ratings influence their buying decisions more than any type of online advertising.
Manage your online reputation by:
- Monitoring – be aware of what’s being written as soon as it happens.
- Classification – determine what type of review it is and how you should proceed.
- Action – address negative reviews, extenuating positive reviews with expertise.
- Cultivation – encourage guests to post positive reviews of your business on the right websites.
Underestimating the power of your online reputation invites your competitors to step into the spotlight as the “internet favorite” within your locality. There are many ways for internet users to conduct online research before making a purchase, and there are also many ways for them to tell others about their experiences with your facilities and services. Many, many people are willing to take the time to do it.
What are your potential customers reading about you? What are they writing about you? What can you do about it?
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