Content Writing and Copywriting

Good Content Improves Rankings and Increases Traffic

You may have heard the phrase Content is King. This is trite, but true. The goal of the Search Engines is to organize the world’s information on the web and that information exists in the form of content on web pages.

There are basically two types of content on web pages – text and everything else, which includes images,videos, audio files, flash and java script files and things that have yet to be invented.

The Search Engines are making great strides towards crawling and indexing everything else. However, the web has always been based on words and that is what the spiders can crawl and understand best.

Any other type of content should have text associated with it in some way to help the spiders understand what it is about.

How content creation can help increase rankings and traffic:

  • Increase the number of pages on a website
  • Provide an opportunity to optimize web pages for many, many more terms
  • Give visitors more reasons to come to a site, to visit more pages and to spend a greater amount of time reading them
  • Establish a site as an authority on a particular topic to both human visitors and search engines
  • Attract valuable links from other web pages

Likewise, poor content creation can actually decrease your Google Rankings.  The most common problem is duplicate content, which is when the same content is on multiple pages of your website OR the same content is on another website.  Google has made it crystal clear that it wants to ignore duplicate content.

One key to making content development easy and profitable is your content management system.  Blizzard provides you with a high-end open-source functional and powerful content management system that allows both your team and our team easy updates to your content.

Resources
Hire an Expert
Articles:
The Problems with Duplicate Content

How to Track Duplicate Content or Stolen Content

Multiplicity: Stop Cloning Your Hard Work with Duplicate Content

Making Consumer Generated Content work for YOU!

How to Create Compelling Content

Eliminate Duplicate Content

Creative Site Content Brings Results

Toolbox:
Blizzard Toolbox – Copyscape

Comprehensive Online Marketing Plans

Content Creation and Copywriting Plan

Focused Website Marketing Plans

Internet Marketing Consultation Plans

Email Marketing Plan

Link Marketing Plan

The Problems with Duplicate Content
How to Track Duplicate Content or Stolen Content
Multiplicity: Stop Cloning Your Hard Work with Duplicate Content
Making Consumer Generated Content work for YOU!
Create Compelling Content
Eliminate Duplicate Content
Blizzard Toolbox – Copyscape
Creative Site Content Brings Results