Keyword Research and Strategy

Keyword Research is the basis for all Search Engine Optimization (SEO) and provides a road map for creating, optimizing and promoting a web site.

Getting this right at the beginning of the site creation process will establish a strong foundation for your online enterprise.

Search Engine Optimizers rely on professional keyword tools to determine:

  • Which keywords are most relevant to what a site owner wishes to accomplish with their website
  • Which terms are most likely to bring highly targeted visitors to the site
  • Which keywords Google is using to guide visitors in their search queries (Google Suggest and Google Instant)
  • Which phrases are most likely to bring a decent amount of traffic to the site
  • Which words are used by online competitors and what a website’s chances are of outranking the

As you can see, it’s not just a matter of finding the most searched for keywords. Instead, we must determine the best keyword strategy to use across all the pages of a website to accomplish a particular goal.

56% of searches are 3 word phrases or longer.  Source

Top search engine placements help your brand.  Source

Resources
Hire an Expert
Webinar On-Demand:
All About Google III – Keywords and Keyword Research

Toolbox:
Keyword Research Tool: Demographic Research Tools

Keyword Research Tools: KeywordDiscovery by Trellian

Keyword Research Tool: SEMRush

Blizzard Toolbox – Keyword Research

Keyword Research: Google AdQords Keyword Tool

New Webtool Offerings

Articles:
Keyword Research – SES Travel Conference
The Benefits of Research in Internet Marketing

How to Research Regional and Seasonal Keyword Phrase Trends

Keyword Difficulty Insights: Tips for Analyzing Keywords from WordStream
Google Sets and Keyword Research

Feasting on Low Hanging Fruit

Let Blizzard create an entire customized marketing strategy with a Comprehensive Online Marketing Plan

Consult with an expert to find the keywords that will bring customers who are ready to buy