101 Marketing Charts and Graphs

Here is a a great slideshow with lots of charts and graphs.

100+ Marketing Charts and Graphs

Highlights from the Marketing Charts:

  • Inbound marketing focused companies generate leads at a 60% lower cost than companies who focus on outbound marketing
  • Out of companies who blog, 46% have attracted revenue through their blog
  • Out of companies who blog regularly, 90% of companies attracted customers through their blog if they post daily, but only 38% attracted for those who blog monthly
  • Blogging increases your Twitter reach by 75%
  • Websites with blogs get 55% more visitors
  • Facebook pages for US companies have 4,300 Facebook fans on average
  • 63% of businesses say blogging and social media generate leads at a lower cost of other marketing activities
Read more at the HobSpotBlog and view more presentations from HubSpot Internet Marketing.

Hoteliers plan on blogging and creating social profiles in 2010

HEBS 2010 Survey results with its 4th Benchmark Survey on Hotel Internet Marketing.

It is chock full of hotel industry data.  Two favorites:

  • 50% of respondents are planning on creating profiles on social networks in 2010
  • 37.9% are planning on adding a Blog

Blogs Get Links and Facebook Usage Stats

Josiah Mackenzie shared 8 social media stats we can actually use.

Here are a few of my favorites:

  • Organizations that blog get 97% more inbound links to their website, and 55% more website visitors (Hubspot research)
  • The average Facebook user spends 55 minutes per day on the site

I am not sure about those Facebook numbers (they are astonishing) but believe that blogging generates links… the blogosphere has its own circle of linking which is unavailable to people that don’t participate.  Blogs attract both backlinks and visitors.

Twitter and Blog Usage Stats for Big Companies

According to a study by the Society for New Communications Research with 2009 data:

  • 35% of Fortune 500 corporations had an active Twitter account as of 2009
  • Of the top 100 companies, 47% have an account
  • 22% of all Fortune 500 companies had a public corporate blog. 8 out of 10 of those linked directly to their Twitter account
  • Article also has stats for podcasting and video blogging

Drupal vs WordPress Usage

Two of the most popular content management systems on the internet today are WordPress and Drupal.  Blizzard is a big  fan of WordPress.

As of August 2010, according to BuiltWith, of the top million sites on the internet:

  • 10.68 % of websites use some version of  WordPress. Source
  • 1.07% use Drupal. Source

Food Reviews an Important Part of Travel Plans

A recent poll from Travelocity also showed that 75% of people consider food an important part of their travel plans.

An increasing number of travelers are looking to travel review sites for great tips from real travelers on where to find food that’s worth the trip.

HotelMarketing.com Source