Blog Design-Lafayette Hotels
Lafayette Hotels is a property management company with five Best Westerns in their portfolio.
Lafayette Hotels approached Blizzard at the end of 2006 about the new restrictions Best Western Corporate was placing on the image of their franchisees’ websites. Although Best Westerns are independently owned properties, the franchise saw a branding flaw in the thousands of different websites that were being advertised. In order to display a more cohesive brand image while still giving each property some room for individual flare, Best Western Corporate released a set of guidelines that all participating hotels would need to follow on their websites. (more…)


