According to a Google study of 5,000 Personal and Business Travelers:
How Personal Traveler used the Internet:
How Business Travelers used the Internet:
This research is also from the Vacation Rental Manager’s Association (see previous post).
About 1/3 of management companies get 20-40% of their bookings online. 1/3 get more and 1/3 get less.
Tnooz reports in Five reasons why holiday rentals are becoming mini-hotels some booking rate data:
“Industry studies show that the overwhelming majority of travelers (up to 80%) select their accommodation through the Internet and over 50% end up booking online.
82% of hotel guests prefer to book directly at the website of the property if they can get a good price and a trustworthy experience.”
Stephen Joice of T4 Blog shares findings from Iperception’s Hospitality Index Report:
Visit his article for more on this and the cost of so many abandoned booking engine transactions.
Steve Kagan for The New York Times
Dr. Donald A. Norman, who studies the usability of objects and procedures, in his office in Deerfield, Ill., with an example of imperfect design
FlipKey interviewed 177 consumers who had recently evaluated vacation rentals on several listing services and found:
These concerns highlight addressable challenges that are handicapping the industry’s true potential.
*Data from FlipKey Vacation Rental Research Report, Aug 2007
