The Glidden House Hotel offers travelers to Cleveland an experience that is “more than being a guest; it is like staying with friends.” The Cleveland hotel provides unique luxury accommodations with its legendary charm and stunning beauty.  The Glidden House Hotel is located on the Case Western Reserve University campus close to many Cleveland museums and accessible to downtown Cleveland.

The Glidden House Hotel has received a variety of online marketing services, including, but not limited to:

• New website design in 2006 that communicates the outstanding extravagance of the hotel to online visitors.
• Search engine optimization on the site including adding optimized text and metatags to the site that target the most frequently searched and relevant keyword phrases for their business and location.
• Search engine optimization off the site including increasing the number of incoming links to the site, an important factor in ranking organically.
• Pay-per-click advertisements in Google, Yahoo, and MSN that generate highly targeted traffic to the site.
• Utilizing ROI Tracker Services to track referrals from a variety of campaigns that drive traffic to the website.  Decisions for upcoming marketing efforts are based on these statistics.
• Call Tracking implemented to record the number of calls to the hotel generated by the website.

What’s next?

• The Glidden House is considering redesigning their site to keep up with consumers’ rising expectations online.
• Keeping onsite optimization up to date with the current SEO best practices.
• Continued Directory work and link building offsite.

What has this website accomplished by utilizing high-level online marketing & design practices?

• Visits to the site increased 19% in the first year and a total of 49% since marketing began in early 2006.
• Revenue generated by the site has increased 21% since the first year of marketing.
• The site ranks in the top 10 in Google for the terms: Hotels in Cleveland, Cleveland Hotels, and Cleveland Hotel.

Quinault Beach Resort and Casino is a family & casino resort destination owned by the Quinault Indian Nation on the shores of the Pacific in Washington state. Located in Ocean Shores, WA, the resort is within a 2.5 hour drive from both Portland and Seattle.

The partnership between QBRC and Blizzard involves a variety of services, including web marketing, design, hosting and analytics. These services all work in a symbiotic relationship to bring great results and an increase in ROI.

Brief Results

• The Quinault Beach Resort and Casino website ranks in the top 10 in Google, Yahoo, and MSN for the following search phrases: “Washington State Resort”, “Washington Casino”, “Washington State Business Meeting”, “Ocean Shores WA Hotel”.
• Between 2005 and 2007, the average traffic per month sent to the Quinault Resort website increased by more than 42%.
• In 2006, the Quinault website received 1,177,400 page views, and the average number of page views per month has increased 60% since 2005.
• Google has become the number one referrer of traffic to Quinault Beach Resort and Casino, accounting for a third of their total traffic.

Marketing Strategies 

• Extensive and ongoing Search Engine Optimization has been performed on the site, with a focus on targeting competitive keyword phrases with well-written metatags and on-page content.
• Pay-per-click advertising is running daily to drive traffic to the website and reach new potential guests.
• Online niche research and directory submissions happens frequently to ensure a comprehensive involvement in the long-tail attractions that drive traffic and guests to the site.
• The website is hosted with Blizzard and includes the latest Hosting SEO Best Practices.
• ROI Tracker services are included to track pay-per-click, directory, e-mail marketing, and other campaigns driving traffic to the website. These statistics are then analyzed to determine the most effective way to proceed with future marketing efforts.

What’s Next?

• Continuing optimization, with new keyword research, will be completed to make sure the site is up-to-date with constantly changing optimization best practices and fluctuations in keyword search volumes.
• Continued directory work and link building.
• Continued monitoring and maintenance of pay-per-click advertising and traffic statistics.
• Monthly traffic reporting.

(2 votes, average: 4.5 out of 5)

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