Hotel Internet Marketing

Web Marketing-Quinault Beach Resort and Casino

screen shot of Quinault Beach Resort site

Quinault Beach Resort and Casino is a family & casino resort destination owned by the Quinault Indian Nation on the shores of the Pacific in Washington state. Located in Ocean Shores, WA, the resort is within a 2.5 hour drive from both Portland and Seattle.

The partnership between QBRC and Blizzard involves a variety of services, including web marketing, design, hosting and analytics. These services all work in a symbiotic relationship to bring great results and an increase in ROI.

Brief Results

  • The Quinault Beach Resort and Casino website ranks in the top 10 in Google, Yahoo, and MSN for the following search phrases: “Washington State Resort”, “Washington Casino”, “Washington State Business Meeting”, “Ocean Shores WA Hotel”.
  • Between 2005 and 2007, the average traffic per month sent to the Quinault Resort website increased by more than 42%.
  • In 2006, the Quinault website received 1,177,400 page views, and the average number of page views per month has increased 60% since 2005.
  • Google has become the number one referrer of traffic to Quinault Beach Resort and Casino, accounting for a third of their total traffic.

Marketing Strategies 

  • Extensive and ongoing Search Engine Optimization has been performed on the site, with a focus on targeting competitive keyword phrases with well-written metatags and on-page content.
  • Pay-per-click advertising is running daily to drive traffic to the website and reach new potential guests.
  • Online niche research and directory submissions happens frequently to ensure a comprehensive involvement in the long-tail attractions that drive traffic and guests to the site.
  • The website is hosted with Blizzard and includes the latest Hosting SEO Best Practices.
  • ROI Tracker services are included to track pay-per-click, directory, e-mail marketing, and other campaigns driving traffic to the website. These statistics are then analyzed to determine the most effective way to proceed with future marketing efforts.

What’s Next?

  • Continuing optimization, with new keyword research, will be completed to make sure the site is up-to-date with constantly changing optimization best practices and fluctuations in keyword search volumes.
  • Continued directory work and link building.
  • Continued monitoring and maintenance of pay-per-click advertising and traffic statistics.
  • Monthly traffic reporting.

     

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    Elements Hotel & Spa-Hotel Website Design

    screen shot of Elements Hotel & Spa site

    Elements Hotel & Spa accommodates the scenic outdoor vacation area of San Juan Island in Friday Harbor, WA.  Located in downtown Friday Harbor, the hotel features 72 guest rooms, offering modern contemporary resort features while maintaining a smaller intimate atmosphere. Convenient to many area attractions and outdoor adventures, the hotel accommodates a variety of visitors including couples, adventurers, seniors, families, and groups. –>

    Oxford Hotel-Website Design and Marketing

    screenshot of Oxford Hotel site

    The romantic and historic Oxford Hotel, located in Denver’s lively LoDo district, was selected by Hemispheres Magazine as “one of the 50 best hotels in the world.” Featured in downtown Denver since 1891, the hotel has gracefully evolved to accommodate the present. The Oxford reflects its unique historic past while offering the luxury, convenience, and comfort of modern times.

    Website Design & Marketing Services Results

    • The Oxford Hotel website ranks in the top 10 in Google, Yahoo, and MSN for the following search phrases:
      • “Downtown Denver Hotels”
      • “Hotel in Lodo”
      • “Luxury Hotels Downtown Denver”
    • Between 2005 and 2006, the traffic sent to TheOxfordHotel.com increased by nearly 20%.
    • Since becoming a client in 2004, the Oxford’s traffic has nearly doubled for many months of the year.
    • Google has become the number one referrer of traffic to the Oxford Hotel, accounting for between 30% and 40% of their total traffic.

    The Plan

    • The Oxford Hotel’s website design & company logo were implemented in the spring of 2004.
    • Extensive and ongoing Search Engine Optimization has been implemented on the site, with a focus on targeting competitive keyword phrases with well-written metatags and on-page content.
    • Google and Yahoo sponsored (pay-per-click) advertising is running daily to drive traffic to the website and reach new potential guests.
    • Online niche research and directory submissions are an ongoing service, with focus on submitting the website to relevant niche sites to help drive traffic to the site and create a greater online presence.
    • E-mail marketing newsletters are sent to a database of subscribers to tell them about the latest Perfect Drive news, specials, packages, and events.
    • The website is hosted with Blizzard and includes the latest Hosting SEO Best Practices.
    • ROI Tracker services are included to track pay-per-click, directory, e-mail marketing, and other campaigns to help drive traffic to the website. These statistics are then analyzed to determine the most effective way to proceed with future marketing efforts.

    What’s Next?

    • Continuing optimization, with new keyword research, will be completed to make sure that the site is up to date with constantly changing optimization best practices and fluctuations in keyword search volumes.
    • Continued Directory work and link building.
    • Continued monitoring and maintenance of pay-per-click advertising and traffic statistics.
    • Monthly traffic reporting.
    1 Votes | Average: 5 out of 51 Votes | Average: 5 out of 51 Votes | Average: 5 out of 51 Votes | Average: 5 out of 51 Votes | Average: 5 out of 5 (1 votes, average: 5 out of 5)
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