Travel Stats from Google’s new thinkinsights

Google has a new portal for users to discover interesting stats: thinginsights

I discovered this there:

  • 62% of personal travelers use search engines as the number one source for travel information. Google/OTX, Traveler’s Road to Decision 2010, U.S, Sept 2010

  • 51% of business travelers use mobile devices to get travel information, more than double the rate of two years ago. Google/OTX, The Traveler’s Road to Decision 2011

  • 46% of personal travelers are watching travel-related videos, versus 36% two years ago. Google/OTX, The Traveler’s Road to Decision 2011

Adwords Stats (non-travel)

  • Over 89% of traffic generated by search ads is not replaced by organic search results when ads are paused. Google, Search Ads Pause Study, Global, Jul 2011

  • Two-line sitelinks increase click-through rates by more than 30%*. Google Internal Data 2011, *Compared to standard Adwords ads

Video ads can help your Brand Search:

  • Consumers exposed to a YouTube homepage ad are 437% more likely to engage in a key brand activity on the same day than those unexposed.

Consumers Use of Local Search to Find Local Businesses

WebVisible reports about how consumers search for local products and services (local search), both online and off in the ‘Great Divide’ Separates Small Biz, Online Consumers.

Here is some of the interesting local search data found in the report:

  • 82% use search engines (such as Google, Yahoo, or MSN).
  • 57% use Yellow Pages directories.
  • 49% use Internet Yellow Pages (such as yellowpages.com or superpages.com)
  • 50% said search engines (such as Google, Yahoo, or MSN) were the first place they looked when seeking a local business.
  • 24% chose the Yellow Pages directories as the first place they looked when seeking a local business.

There are many more statistics and findings in the full online article from MarketingVox.