March, 2011 research from daily deal site Eversave found that:
- 75% of US Female Social Network Users like “Learning about promotions and deals from my favorite brands.
December, 2010 data from research firm ForeSee Results has a significantly different view of the power of social media sites as online shoppers’ preferred promotional channels for hearing about sales and promotions:
- 65% Promotion Emails
- 25% Postal Mail
- 21% Retailer Website
- 8% Social Media Websites (Facebook, Twitter, Youtube)
- 5% Mobile Phone Text messages or alerts