Internet Marketing Speaker Biographies
Blizzard Internet Marketing, Inc. designs, hosts, and promotes websites for the Hotel, Travel and Tourism industries. With over 2,000 clients, we are the largest and most experienced provider of these services. Blizzard specializes in optimizing a web site’s search engine traffic. Click here to find out more about us.
Trent Blizzard
Trent is the CEO and founder of Blizzard Internet Marketing. Trent began optimizing tourism websites in 1997 using PG (pre Google) optimization techniques in search engines like Alta Vista, Lycos, Hotbot, Yahoo, Excite, and AskJeeves. He continues to maintain his expertise in SEO with special interests in Social Media Optimization, Google Vertical Search, Video Optimization, Mobile Search, and Analytics. Trent focuses on future-looking strategies, which keep his clients ahead of the curve.
Trent fosters an office environment dedicated to search engine excellence where SEO research, development, education, and leadership are encouraged and rewarded. Trent attends and speaks at about 25 industry conferences every year. Some recent examples:
- Go West Tourism Summit - Tourism Marketing using Online Video
- SMX Travel/PhocusWright – Six Steps to Organic Search Success: A Case Study
- Search Engine Strategies - Travel Edition Targeting Your Niche in SEM/Social Media
- Utah Travel and Tourism Conference – Marketing Through the Social Internet for the Tourism Industry
- Vacation Rental University – Understanding and Using Google Base and Google Maps
- Vacation Rental Managers Association - Blogs and RSS Optimization and Marketing
- HSMAI – Staying Ahead of the Curve: What’s New With Google
- National Tour Association – Using Web Analytics Effectively
- HITEC – An Introduction to measuring ROI with Web Analytics
Russ Cabe
Russ began his search engine marketing research and implementation in 2001, right at the time that pay-per-click and pay-for-placement Internet marketing was gaining a foothold. He has attended Search Engine Optimization (SEO) symposiums with some of the most respected names in SEO and in this way has developed an expertise in “organic” and “pay-per-click” marketing techniques.
As Director of Marketing Services, he keeps Blizzard Internet Marketing at the forefront of the search engine marketing field. In his role as workshop presenter, Russ enjoys sharing his extensive knowledge about the ways of search engines, while dispelling the many myths which exist about their seemingly cryptic processes.
Anna Kaiser
Before coming to work for Blizzard in January 2003, she earned her Bachelor’s Degree in Business Administration, with a minor in Marketing, from Mesa State College. Anna’s background in marketing and work in the hospitality industry throughout college help her to understand client needs and to provide a high level of customer service. Her broad base of knowledge and experience is evident in her presentations, where she welcomes attendee participation as she shares current and emerging Internet marketing trends and practices.
Mary Bowling
Mary is the Senior SEO at Blizzard Internet Marketing and is certified in Advanced Search Engine Strategies through Search Engine Workshops. She performs website promotion for hospitality industry clients and researches and develops new products and strategies for the company. Mary has also written whitepapers on Local Search Engine Marketing, SEO For Images and Videos and SEO for WordPress Blogs. She has published numerous articles on Local Search, Mobile Search, Search Engine Optimization, Blogging, and Search Engine Marketing.
With specialized expertise in Local Search Engine Marketing, Mary teaches intensive 1/2 day classes on the topic for Search Engine Strategies Training Workshops.
A frequent guest on the EMarketingTalkShow, Mary spoke at the inaugural Search Engine Strategies – Travel conference in Seattle on The Convergence of Travel, Local and Mobile Search. Mary also leads online courses in SEO, Blog Optimization, and Local Search Optimization for Search Engine Workshops.
Mary is a graduate of the Ultra Advanced Search Engine Marketing Symposium and stays at the forefront of SEO by attending many industry conferences such as SMX Local Mobile, PubCon, SES, SES Local, SES Travel. Read her personal blog Optimized!
Carrie Hill
Carrie is a Marketing Consultant who is certified in Advanced Search Engine Strategies by the Workshop Resource Center. She specializes in On-Page Optimization and Online Reputation Management research and problem solving with an emphasis on hospitality industry clients. Keeping Blizzard on the cutting edge of technology and innovation in website promotion requires research and test implementation on a wide spectrum of hospitality websites, and Carrie is regularly involved in this research. A passion for all things “search” and a severe case of “overdrive” addiction keeps Carrie on her toes. In her free time she enjoys camping, shooting traditional archery, and spending time with her family.
Carrie is a regular columnist for SearchEngineWatch where she helps small business owners gain insight into the complex world of online marketing. She is a frequent presenter for the Search Engine Strategies conference series where she has presented or moderated panels on PPC Research Strategies, Online Reputation Management, and Small Business Search Engine Marketing. Her article “Seven Easy Steps to a Well Optimized Blog” was published in the premier issue of Visibility Magazine. Carrie is also a Certified Google AdWords Professional and has led online courses in Local Search Optimization, Online Reputation management, and Blog Optimization for Search Engine Workshops.
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