Speaker Topics for Workshops, Meetings and Conferences
As online aggregators like hotels.com become increasingly competitive, our workshop, meeting and internet marketing conference topics are extremely timely for the Travel and Tourism Industries. Lodging and other Hospitality businesses need to reverse the trend and regain control over how rooms and services are sold and at what price.
The primary tool to combat this trend is a web site, with the goal being to generate more revenue through it than through third-party web sites. All of the following presentations go to the heart of this issue: how to attract qualified visitors to a web site and convert them into guests or customers with commission-free bookings.
Blizzard’s presenters are also available for customized presentations upon request. Other current topics include: Online Reputation Management, Mobile and Local Search, Optimizing Images, Videos and PDFs and all facets of Search Engine Optimization.
- All Things Google: Learn how Google’s powerful and free resources strengthen a business’ online presence
Topics include pay-per-click advertising on Google Adwords, powerful mapping from Google Earth and Google Maps, Google Local benefits, and both Google Video and Youtube, which offer tremendous video marketing opportunities in a fast growing segment. We’ll also look at Google Base and Google Calendars that let you share events and inventory directly with the public, as well as Gmail, Google’s e-mail offering which is growing in popularity with businesses, and Picassa, which offers both professional and personal photo sharing. - Understanding the power of Web 2.0: How the Social Internet is shaping your brand
Learn about the “Social Internet”, where guests share their experiences by writing reviews and posting photos to shape public opinion and define a property’s public image. We will focus on real-life examples of how blogs, wikis, travel review sites, travelogues, E-zines, social bookmarking sites and photo-sharing sites affect your bottom line. Participants will learn easy and free strategies to navigate this increasingly powerful online version of “word-of-mouth”. They will also receive a list of free resources to use on their own, along with a set of best practices as a guideline to avoid potential pitfalls. - Measuring Return on Investment: How to use web site statistics to refine marketing efforts
Learn how to use web site analytics to improve internet marketing efforts and increase return on investment (ROI). This session will go beyond the basics of “hits” and referrers by showing how to interpret a web site’s stats. Attendees will learn about the key reports they should be monitoring and techniques for improving the results found within those reports. In order to get the most out of this session, attendees should have a familiarity with web statistic reports. - Put Your Money Where Your Mouse Is: Maximize Search Engine results through paid placement
Discover how to get your website ranked #1 by signing up for fee-based Search Engines. The top listings in every major search engine are “for sale”. Learn strategies to maximize results and minimize costs. - Future Internet Marketing Trends: Staying ahead of the curve
The Internet as a marketing medium is constantly evolving. This workshop spotlights some of the most promising new and upcoming trends and gives you tips on how they might help your online business. - 10 Tips for Higher Rankings in Free Search Engines: Get better results from free Search Engines
Learn 10 ways to help your web site perform better in the organic Search Engines listings. We will focus mainly on Google, as it is the most important Search Engine today. - Website Reviews and Design Tips: Learn what works and what doesn’t
We review participants’ web sites for effectiveness and functionality and offer suggestions for improvement. This is a fun and informal session in which to learn from each other’s experiences. - Local Search Engine Marketing: Nearly all search for travel and hospitality is made with local intent. You’ve all seen the Local listings at the top of the search results pages and may even know how to get your business to rank well there. However, that is just the tip of the iceberg. Learn how to dominate in your local marketplace, whether the people searching for you are across town or a continent away. We can tailor a presentation to specifically suit your niche and its needs.
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