Website Design Tips - Photo Quality

You know the old saying: “You never get a second chance to make a first impression.” On the Internet, that first impression is absorbed, evaluated, and acted upon within a very short time frame. And what are the first elements of your website that your visitors’ eyes are most likely to seek out? It’s your photographs.

Website photo quality is an important - and often overlooked - component of your online marketing efforts. What’s the purpose in driving qualified traffic to your website if visitors are going to grimace and turn away when they see clouded, unfocused, or unflattering pictures of your property?

Use A Professional

The images on your website should be taken by a professional photographer. You can contact someone locally, or we can arrange for a photographer to visit your property. The photographs on your website should have a consistent theme and promote the very best aspects of your property and locality - particularly with the rising popularity of photo sharing sites such as Flickr, Picasa and others.

Sell an Experience

Your photographs can not only help bring visitors to your site - it can help keep them there as well. We excel in manipulating photos with state of the art photo and slide scanners. We color correct, crop and compress all of them to give you the most effective presentation possible. Don’t make the mistake of underestimating their importance. Show up your competition by utilizing the very best images possible.

A TIP: We strongly advise against putting pictures of yourself, family, or pets on your homepage. Please remember, your website is not about you, it’s about selling your property.  That being said, professional photos of people enjoying their stay at your property are great for helping the potential client imagine themselves there.