Design of Web Navigation

Have you ever thought about installing a complex maze in your lobby or reception area to make it harder for your customers to find the front desk? Perhaps an obstacle course in which they had to consistently backtrack in order to be able to move forward? How about a door with a knob that can’t be turned, or a hallway that abruptly terminates in a dead end?

Obviously, you don’t want any of these things hampering customers when they attempt to do business with you. But have you ever thought about how a complicated navigation system can affect visitors to your website? Having broken links, complicated structures, and nonexistent pages on your web site is synonymous to having a labyrinth installed in your lobby.

Navigation is, in fact, a crucial component of a web site’s form and function. The opportunity for fluid movement within your site encourages visitors to explore it in its entirety, whereas poorly designed navigation leaves them stuck and spinning around in circles. As you can imagine, it doesn’t take long for someone to hit the back button if they’ve had a healthy does of frustration while trying to find something on your website.

Navigation also inherently directs, at least to an extent, the path visitors will take within your site - all the way from entry page to exit page. Ideally, your navigation should gently guide them to your booking engine after providing them with enough information to know whether or not they wish to reserve a room with you. Prominent “Reserve a Room” navigational buttons on every page also provides them with a convenient option to “cut to the chase” whenever they feel they’ve made up their minds.

The point is your potential customers should be able to navigate your web site as easily as they navigate your property. Don’t make it hard for Internet users to do business with you. View examples of some of the clients for whom we’ve designed web navigation below: