Quinault Beach Resort and Casino is a family & casino resort destination owned by the Quinault Indian Nation on the shores of the Pacific in Washington state. Located in Ocean Shores, WA, the resort is within a 2.5 hour drive from both Portland and Seattle.

The partnership between QBRC and Blizzard involves a variety of services, including web marketing, design, hosting and analytics. These services all work in a symbiotic relationship to bring great results and an increase in ROI.

Brief Results

• The Quinault Beach Resort and Casino website ranks in the top 10 in Google, Yahoo, and MSN for the following search phrases: “Washington State Resort”, “Washington Casino”, “Washington State Business Meeting”, “Ocean Shores WA Hotel”.
• Between 2005 and 2007, the average traffic per month sent to the Quinault Resort website increased by more than 42%.
• In 2006, the Quinault website received 1,177,400 page views, and the average number of page views per month has increased 60% since 2005.
• Google has become the number one referrer of traffic to Quinault Beach Resort and Casino, accounting for a third of their total traffic.

Marketing Strategies 

• Extensive and ongoing Search Engine Optimization has been performed on the site, with a focus on targeting competitive keyword phrases with well-written metatags and on-page content.
• Pay-per-click advertising is running daily to drive traffic to the website and reach new potential guests.
• Online niche research and directory submissions happens frequently to ensure a comprehensive involvement in the long-tail attractions that drive traffic and guests to the site.
• The website is hosted with Blizzard and includes the latest Hosting SEO Best Practices.
• ROI Tracker services are included to track pay-per-click, directory, e-mail marketing, and other campaigns driving traffic to the website. These statistics are then analyzed to determine the most effective way to proceed with future marketing efforts.

What’s Next?

• Continuing optimization, with new keyword research, will be completed to make sure the site is up-to-date with constantly changing optimization best practices and fluctuations in keyword search volumes.
• Continued directory work and link building.
• Continued monitoring and maintenance of pay-per-click advertising and traffic statistics.
• Monthly traffic reporting.

(1 votes, average: 5 out of 5)

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Catalina Island Vacation Rentals offers private homes, villas, and condos for rent on beautiful Catalina Island, in Avalon, CA. Operated by Kevin and Angela Strege, Catalina currently manages around 170 privately owned residences on the island.

How has this travel website gained Market Share

• Catalina Island Vacation Rentals’ website ranks No. 1 for many terms in Google, Yahoo, and MSN searches. Terms include “Catalina Island Vacation Rentals”, “Catalina Island Condo Rentals”, “Catalina Island Rentals”, and “Avalon CA Rentals”.
• During the first full year tracking was enabled on the site, there were 141,882 visitors. That’s an average of over 11,000 visitors a month, and two months of the year saw more than 17,000 visitors.
• Catalina Island Vacation Rentals’ website continues to enjoy a very low homepage bounce rate. In 2006, the homepage bounce rate average was 19% and the top 10 pages was 25%.
• Typically around 30% to 35% of the traffic coming to the website is from Google.
• Each month, about 70% to 75% of the site’s traffic is first time visitors.

Catalina Island Vacation Rentals has been a Comprehensive Online Marketing client for over two years. The services received for their account include, but are not limited to:

• A new website design was implemented and published in October 2005. The design included a specially built database that offers a photo slide show for their more than 100 properties the client was managing at the time.
• When the site was published, Search Engine Optimization was implemented with a focus on targeting competitive keyword phrases with well-written metatags and on-page content. This optimization was recently updated to include more current search phrases utilized for the Catalina Island market.
• The client maintains a database of around 10,000 subscribers with our e-mail marketing newsletter services. Newsletters are sent about once a month to include upcoming events, a featured property, real estate offerings, and other information about Catalina.
• Finding and submitting Catalina Island Vacation Rentals to vacation rental directories is an ongoing service. Maintaining their presence in these directories and reviewing traffic received is vital to their online success.
• Google, Yahoo, MSN, and Vamoose pay-per-click advertising is running daily to drive traffic to the website and reach new potential guests.
• ROI Tracker services are included to track ppc, directory, e-mail marketing and other campaigns to help drive traffic to the website. Decisions for upcoming marketing efforts are based on these statistics.
• This past spring, press release work was completed to help get the word out that Catalina Island Vacation Rentals had acquired Beach Realty and their 70 properties.

What’s next?

• Continued work with directories and link building to strengthen online presence and search engine performance.
• Looking to build out activities pages on the site to offer more information to potential guests and hopefully become an authority on Catalina Island.
• Adding some bells and whistles to the site like a webcam offering a live view of the Catalina Harbor.

(1 votes, average: 5 out of 5)

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Elements Hotel & Spa accommodates the scenic outdoor vacation area of San Juan Island in Friday Harbor, WA.  Located in downtown Friday Harbor, the hotel features 72 guest rooms, offering modern contemporary resort features while maintaining a smaller intimate atmosphere. Convenient to many area attractions and outdoor adventures, the hotel accommodates a variety of visitors including couples, adventurers, seniors, families, and groups. –>

Villas by the Sea is a charming beachfront resort and conference center on beautiful and historic Jekyll Island, GA. Enjoy a variety of spacious one-, two-, and three-bedroom vacation rentals with full kitchens and separate living and dining areas as well as private patios or balconies.

Results

• The Villas by the Sea website (www.jekyllislandga.com) ranks in the top 10 in Google, Yahoo, and MSN for the following search phrases: “Jekyll Island Hotels”
  • “Jekyll Island Vacation Rentals”
  • “Jekyll Island Resort”
• Between 2005 and 2006, the Villas by the Sea website saw an increase in traffic of 40%.
• In 2006, the Villas by the Sea website saw 1,051,416 page views, up from 698,984 in 2005. That’s an increase of 50% in one year!
• Google, Yahoo, and MSN account for more than a third of the traffic to Villas by the Sea.

Online Marketing Services

• Extensive and ongoing Search Engine Optimization has been implemented on the site, with a focus on targeting competitive keyword phrases with well written metatags and on page content.
• Google and Yahoo sponsored (pay-per-click) advertising is running daily to drive traffic to the website and reach new potential guests.
• A “blog add-on” has been a recent addition to the Villas by the Sea website. This tool is effective for regularly adding unique content to the site, keeping up-to-date “news and events” for the resort and Jekyll Island. Blog add-ons have proven very effective for helping sites rank higher in the search engines as well.
• Link Building has also been an ongoing service.
• Villas by the Sea has also received an optimized and valuable page and link on the Blizzard Internet Marketing website.
• The website is hosted with Blizzard and includes the latest Hosting SEO Best Practices.
• ROI Tracker services are included to track pay-per-click, directory, e-mail marketing, and other campaigns that drive traffic to the website. These statistics are then analyzed to determine the most effective way to proceed with future marketing efforts.
• In-depth traffic reports are composed and sent to Villas by the Sea each month analyzing the traffic to JekyllIslandGA.com.

What’s Next?

• Online niche research and directory submissions with a focus on submitting the website to relevant niche sites to help drive traffic to the site and create a greater online presence.
• Composing and publishing of unique content to the website Media Room (blog add-on) to help keep the search engine spiders returning regularly.
• Continued monitoring and maintenance of pay-per-click advertising and traffic statistics.
• Continued monthly traffic reporting.

(1 votes, average: 5 out of 5)

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Lafayette Hotels is a property management company with five Best Westerns in their portfolio.

Lafayette Hotels approached Blizzard at the end of 2006 about the new restrictions Best Western Corporate was placing on the image of their franchisees’ websites. Although Best Westerns are independently owned properties, the franchise saw a branding flaw in the thousands of different websites that were being advertised. In order to display a more cohesive brand image while still giving each property some room for individual flare, Best Western Corporate released a set of guidelines that all participating hotels would need to follow on their websites. (more…)

The romantic and historic Oxford Hotel, located in Denver’s lively LoDo district, was selected by Hemispheres Magazine as “one of the 50 best hotels in the world.” Featured in downtown Denver since 1891, the hotel has gracefully evolved to accommodate the present. The Oxford reflects its unique historic past while offering the luxury, convenience, and comfort of modern times.

Website Design & Marketing Services Results

• The Oxford Hotel website ranks in the top 10 in Google, Yahoo, and MSN for the following search phrases:
  • “Downtown Denver Hotels”
  • “Hotel in Lodo”
  • “Luxury Hotels Downtown Denver”
• Between 2005 and 2006, the traffic sent to TheOxfordHotel.com increased by nearly 20%.
• Since becoming a client in 2004, the Oxford’s traffic has nearly doubled for many months of the year.
• Google has become the number one referrer of traffic to the Oxford Hotel, accounting for between 30% and 40% of their total traffic.

The Plan

• The Oxford Hotel’s website design & company logo were implemented in the spring of 2004.
• Extensive and ongoing Search Engine Optimization has been implemented on the site, with a focus on targeting competitive keyword phrases with well-written metatags and on-page content.
• Google and Yahoo sponsored (pay-per-click) advertising is running daily to drive traffic to the website and reach new potential guests.
• Online niche research and directory submissions are an ongoing service, with focus on submitting the website to relevant niche sites to help drive traffic to the site and create a greater online presence.
• E-mail marketing newsletters are sent to a database of subscribers to tell them about the latest Perfect Drive news, specials, packages, and events.
• The website is hosted with Blizzard and includes the latest Hosting SEO Best Practices.
• ROI Tracker services are included to track pay-per-click, directory, e-mail marketing, and other campaigns to help drive traffic to the website. These statistics are then analyzed to determine the most effective way to proceed with future marketing efforts.

What’s Next?

• Continuing optimization, with new keyword research, will be completed to make sure that the site is up to date with constantly changing optimization best practices and fluctuations in keyword search volumes.
• Continued Directory work and link building.
• Continued monitoring and maintenance of pay-per-click advertising and traffic statistics.
• Monthly traffic reporting.

(1 votes, average: 5 out of 5)

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Hilton Head Rentals and Golf manages a large portfolio of vacation homes, condos, and villas in various locations on Hilton Head Island, SC. Choose from a wide assortment of beachfront and ocean view properties near golf courses in Hilton Head. (more…)

The Home Ranch is a real Colorado guest ranch located in Clark, CO offering fine lodge rooms, private cabins, and exciting outdoor activities in northwest Colorado.  Providing a real Colorado guest ranch experience and developing lasting relationships with their clients is an important aspect of doing business for Home Ranch. (more…)

Vacations Inc. is a property management company offering vacation rentals in the area of Winter Park, CO.

For over 35 years, Vacations Inc. has offered the best in resort accommodations in Winter Park. With a variety of Colorado vacation homes, ski-in/ski-out condos, and luxury town homes, Vacations Inc. has the Winter Park vacation rental to fit any family and every budget. (more…)

Historic Key West Inns is a hospitality management company that oversees six hotels in the popular vacation destination of Key West, FL including Chelsea House, Lighthouse Court, Key Lime Inn, Albury Court, Merlin Guesthouse, and Budget Key West. Their mission is to implement successful and consistent operating policies for each individual property. (more…)