As online aggregators like Hotels.com become increasingly competitive, our workshop, meeting and internet marketing conference topics are extremely timely for the Travel and Tourism Industries. Lodging and other Hospitality businesses need to reverse the trend and regain control over how rooms and services are sold and at what price.
The primary tool to combat this trend is a website, with the goal being to generate more revenue through it than through third-party we sites. All of the following presentations go to the heart of this issue: how to attract qualified visitors to a website and convert them into guests or customers with commission-free bookings.
Blizzard’s presenters are also available for customized presentations upon request. Other current topics include:
Tools to Knock Your Socks Off
A collection of online tools currently available that will provide fascinating insights into your website’s usability and Internet presence. The tools provide analysis that is authoritative, accurate and – believe it or not – free! You will learn how to setup, implement, and effectively analyze the results of these tools during this lively and informative guided tour.
Get Even More out of Google
A thorough survey of the powerful tools and services available directly from Google to broaden, enhance and automate your company’s online presence. Topics include Google Analytics, AdWords, Webmaster Tools, gMail, and Blogger.
Understanding how Google Works
Learn how Google ranks websites and some factors that contribute to a successful presence in Google search results. Topics like keywords, links, video, page rank, and sitemaps are presented to help your website rise up in the ranks!
The Truth on Blogging
Learn what the blogoshere is and how it works with a realistic evaluation of both its opportunities and risks. This session was designed to help create, evaluate, and refine your blog and to discuss the components for your new comprehensive blogging strategy.
Workshops
Half and full day sessions designed for smaller groups. These workshops give associations the opportunity to charge premium fees for meaningful educational opportunities. Attendees are expected to bring laptops and the hosts are required to provide an appropriate venue with Internet access.
SEO: How to Optimize Your Website for Google
A how-to and hands-on session that delivers strategic guidance and focuses on tactical elements for marketing executives and their teams.
Online Strategies Vital to Your Success
A how-to and hands on session that focuses on the strategic elements required for planning and implementing an online marketing strategy. Developed for marketing executives.
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