June, 2006 – There are several online “newswires” that make it easy and inexpensive to distribute news about your travel and tourism business on the web. Why would you want to?
1. They are fast.
Your tourism news will typically be online within hours, making press releases great for late breaking news and last minute specials you are offering at your travel destination.
2. They are easy.
Most services provide templates and instruction. Some, like PRWeb, put a lot of effort into educating their customers, using things like tutorials and an online mentor.
3. They are free or inexpensive.
Some online newswires offer free distribution. Most have different price levels, where you can pay more to add services.
4. The newswires have it all figured out.
They know how and where to distribute press releases for the greatest impact. Don’t try to reinvent the wheel. Instead, take advantage of their expertise; in most cases, it’s well worth it.
5. Online press releases are good for SEO.
Keyword-rich press releases about your hospitality business pointing to your website can live online forever!
Remember, for a press release to be effective, it must be newsworthy. Stay alert for opportunities to toot your own horn, and take advantage of them whenever they arise.
A good press release can be a valuable travel tourism marketing tool!
