Blizzard Internet Marketing’s Comprehensive Marketing Plan generated increased revenue for customer Vacations Inc., as a result of a new website design and attentively executed marketing techniques.
March, 2005 – Vacations Inc. is a property management company offering vacation rentals in the Winter Park, Colorado area. The company markets skiing trips, family getaways and individual weekend escapes in the Rockies. The Vice President of Sales & Rental Management, Brian Lence, came to Blizzard in March 2004 looking for a complete overhaul of the existing Vacations Inc. website design and improved overall Internet presence to generate higher traffic to the website, resulting in more bookings and increased revenue.
Blizzard’s plan included a new web site design, dynamic marketing techniques, a strong e-mail marketing campaign, reliable hosting, and a web analytic tool, Blizzard Tracker, to measure the website’s return on investment. Once the design was completed, a very aggressive marketing campaign began including building link popularity, using pay-per-click search engines, optimizing the new site with appropriate keyword phrases and text links, and submitting the site to several lodging, vacation rental and ski-oriented directories.
Vacations Inc. is having a very successful winter season so far, with bookings and revenues up 20% over last season’s. This is due in part to the addition of a number of condos, town homes and private homes which have been given individual representation on the website, but primarily due to the “guerilla marketing” techniques of print and online advertising driving traffic to the website.
Brian Lence explains, “It is my belief that website design and Internet promotion has risen to a level of sophistication far greater than a relatively small management company can possibly hope to attain alone in-house. My decision to out-source this function, not only to a company that came recommended in this field but was a leader in the lodging industry, was based on a fundamental belief that the future success of our company was inextricably linked to the work put in by Blizzard on our behalf.”
Blizzard was founded in 1997 by Trent and Susan Blizzard, and has grown to employ more than 60 dedicated employees in its Glenwood Springs, Colorado office. The company began providing website design, hosting, and promotion services, and has since added such services as direct e-mail marketing campaigns and the private label website tracking software, Blizzard Tracker, introduced in 2003. Blizzard has over 2,000 national and international clients with a customer base consisting mainly of independently owned hotels, motels, bed and breakfasts, country inns, vacation rentals, and resorts.
View the full Vacations Inc. case study, and visit their website at VacationsInc.com. To find out more about Blizzard Internet Marketing, Inc. and its services, see BlizzardInternet.com.
