Google Analytics is a singularly useful tool to measure and improve the modern website. With its focus on ROI, Google Analytics offers unique insights when properly installed.
This eBook is written for the lodging industry, but applicable to any website in any industry that is trying to get the best results from their Google Analytics account.
The Goal of this eBook is to:
- Help the busy marketing executive ensure that his or her Google Analytics is optimally installed for quality data and useful reporting.
- Provide a concise list of Google Analytics Best Practices.
- Demonstrate a few lesser known, but valuable reports.
- Provide resource links for in-depth learning.
This is a guide for a web marketing person responsible for ensuring proper Google Analytics setup. Going beyond checklists, this eBook provides more information about each option with links to detailed directions when applicable.
To get a copy of the eBook, please fill out this short form:
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