Search Engine Marketing
Search Engine Marketing, which is also known as online promotion, is marketing your web site across the internet. There are many, many strategies you can employ to help gain traffic and rankings for your site and, fortunately, many of them work well for both important purposes - gaining visitor traffic and Search Engine rankings.
Marketing Plans
At Blizzard Internet Marketing, we use a combination techniques and strategies to promote your website. We can be fairly conservative or very aggressive, depending upon your choice of Online Marketing Plan, as well as the amount of money you budget for Internet resources.
- Online Paid advertising
This includes banner ads, contextual ads, and pay per click advertising. Ads may appear on other web sites or on the Search Engine Results Pages. They are usually structured so that when someone clicks an ad, they go to a page on your web site or a phone call to you is initiated. This is the quickest way to gain an online presence and traffic to your pages. We are very careful to only purchase advertising that will drive traffic. All of our ad buying strategies are completely white-hat and approved by the search engines.
Search Engine optimization includes all of the things online marketers do to try to gain high rankings for web pages. Ranking well is usually a good source of traffic to a web site. This is a long term strategy where each component, such as keyword research and content creation, builds upon the ranking power of the web site and its pages.
In addition to traditional SEO, we can also optimize your videos, images, podcasts, Local Business Listings, and PDFs to help you rank more often in Universal Search.
Competitor Research
Who are your online competitors and what will it take to rank above them in the SERPs? Specific tools and techniques are used to answer this critical question. After all, you don’t need to run faster than the bear to survive, you just need to run faster than the other people the bear is chasing.
- Market Research
Who are your potential web site visitors? What are their ages? Where do they live? What types of services and products do they prefer? Our in-depth research of your website will answer these questions and help us tailor a marketing plan that is sure to deliver a high return on investment.
This rapidly growing part of Search Engine Marketing focuses on online press releases, expert article distribution, Podcasts, videos, photos and information and media sharing on interactive social blogs, forums and web sites, such as Flick’r, MySpace, Craig’s List, and Facebook.
Web site tracking is an area where online marketing beats traditional marketing hands down. By attaching a robust tracking program to the pages of a web site, we can measure and analyze an amazing amount of information:
- How many visitors came to a page in a given time period
- Where they were on the web before visiting that page
- What search term brought them there
- Their behavior while on the web site
- Geographic information for each searcher
The tracker gathers information, which trained analysts then use to make marketing decisions.
Track all of the traffic that comes to your website and receive customized reports at various scheduled times throughout your contract. You can also use your secure client login at any time to view the latest statistics yourself.
By enabling interested web site and real world visitors to sign up to receive news and offers from you, you can maintain an on-going relationship with some of your best past and potential customers. This online version of direct mail marketing gives you a great return on your investment.
Choosing Your Plan
Compare us to some of the other Search Engine Marketing companies specializing in the lodging industry. We’re confident that after doing so, you’ll soon be requesting a proposal from our Business Development Department for one of our highly successful Comprehensive Solutions plans that is sure to fit your needs.
We offer promotion plans set according to the level of work needed. Our Online Marketing Plan Comparison Chart shows a clear outline of what each plan offers.