Increase Trust in your Brand by Keeping Negative Comments

Dr. Brent Coker shares research from Facebook that demonstrates the POWER of negative reviews.  In a nutshell, they compared a company with ONLY positive reviews vs. a company that also had negative reviews and responses to them.

The results demonstrated an increase trust in the brand:

Read the entire article and see more charts and graphs on their website.



1 reply
  1. Prabhu
    Prabhu says:

    Negative comments do help us learn from the mistakes and grow further. If a particular brand has only positive feedback it raises a question on the integrity. Any brand would ideally have mix of reactions from the users.

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>