Pay Per Click Management from Blizzard Internet Marketing

Pay Per Click management is kind of like skiing – there are different levels of expertise – the bunny hill is a great way to develop skills needed to survive on the big slopes. Think of a small budget and a few keywords as the bunny slope of PPC management.

Double Black Diamond Sign

It’s easy to ride the lift to the Double Black Diamond slope – just like it’s easy to set up PPCs for a huge number of keywords and assign a large budget to spend – but that doesn’t mean you’re going to make it to the bottom of the hill in one piece. There are definitely some skills that need to be in place to negotiate the moguls, trees and steep slopes that inhabit a high budget, large scale PPC campaign.

Blizzard is fortunate to have PPC experts on staff, Google AdWords Professionals and Yahoo Ambassadors Google Adwords Professional PPC Managerare available to help you make the most of your paid ad spends. The key to a well run paid search campaign is targeted keyword research, careful landing page targeting and manageable groups of keywords. With Blizzard managing your Pay Per Clicks, you can rest assured our best people are maximizing the return on your ad dollar spend.

Some things to remember about Pay Per Click marketing:

  • Keyword Research is the foundation. Blizzard uses Wordtracker and Trellian’s Keyword Discovery to mine the best keywords for your paid search campaign.
  • Keep your word groupings targeted to one subject. All of your geo-targeted Vacation Rental terms should be in one group, lodging terms in another, area attractions in yet another . This way you can control the amount of your budget that is spent on each category .
  • If you have high dollar/high traffic keywords, they need to be managed in separate campaigns to control the portion of your daily budget you spend.
  • Long tail keywords that get fewer searches but are more targeted to what you offer are the best way to realize a great ROI without spending a large amount of money.
  • Having the right landing pages on YOUR website is key to keeping your cost per click low.
  • A robust analytics program like the Blizzard ROI Tracker is key to measuring the success of your paid search campaigns. Your Blizzard Marketing Consultant can set campaigns up to track the revenue from specific ad groups and even keywords within your paid search campaigns.