Blizzard Internet Marketing Accommodates Premier Resorts Comprehensive Online Media Needs

by Kate Olson, Blizzard Internet Marketing, Inc.
March 2005

Blizzard Internet Marketing, Inc., a leading provider of web site design, hosting and internet marketing for the hospitality industry, is proud to provide exclusive online comprehensive solutions for Premier Resorts International, Inc., a company known for offering premier levels of consistent quality and service.

Crisscrossing North America in search of the finest properties, Premier Resorts offers unique accommodations from oceanfront villas in Mexico to golf resorts in Hawaii and condominiums high in the Colorado Rockies. The resort conglomerate is dedicated to providing the superb service and amenities expected from high-quality resort hotels, adding more privacy, increased personal space and the greater value provided only by condominiums, lodges and private homes. Premier Resorts is much more than four walls and a key.

Premier Resorts contracted Blizzard Internet Marketing in February 2005 to fully service all online promotional needs. Lynn Goss, Marketing Manager for Premier Resorts comments, “We realize the importance of the Internet within the resort lodging business and the growth and the higher percentage of revenue from electronic distribution. We chose Blizzard Internet Marketing to capitalize on their extensive background and experience as well as depth of staff to get Premier Resorts and our family of properties to the next level in the electronic marketplace.”

Blizzard’s primary goal is to increase Premier’s presence in search engines and drive more qualified traffic to their websites. A team of seven qualified Promotion Account Managers will utilize keyword research, web site optimization, aggressive link building, market research, and Pay-Per-Click campaign management to promote Premier Resorts. In addition to promotion management, Premier Resorts will be utilizing the Blizzard Tracker, ROI Edition, which analyzes the number of visitors to their sites and illustrates how much was spent. This tool is pivotal in providing accurate return on investments.

Dennis Winchell, Sales Executive for Blizzard, says about the partnership, “We are excited to be working with Premier Resorts. They are an excellent company with beautiful properties in great locations. Our efforts to optimize their websites and increase their traffic through SEO techniques will be very rewarding for everyone involved. This is our opportunity to provide excellent service and results, and maintain a lasting partnership with Premier Resorts.”

Blizzard Profile:
Blizzard Internet Marketing, Inc. has provided website design, hosting, and promotion services to the hospitality industry since 1997. The company, owned by Trent and Susan Blizzard, is located in Glenwood Springs, Colorado. Blizzard has over 2,500 national and international clients. The company’s customer base consists mainly of independently owned hotels, motels, country inns, bed and breakfasts, vacation rentals, and resorts, as well as spas and outdoor adventure companies.

For more information about Blizzard Internet Marketing, Inc., visit the company’s website at www.blizzardinternet.com. To learn more about Premier Resorts, see their website at www.premier-resorts.com.