101 Marketing Charts and Graphs

February 4, 2011 by Leave a Comment

Here is a a great slideshow with lots of charts and graphs.

100+ Marketing Charts and Graphs

Highlights from the Marketing Charts:

  • Inbound marketing focused companies generate leads at a 60% lower cost than companies who focus on outbound marketing
  • Out of companies who blog, 46% have attracted revenue through their blog
  • Out of companies who blog regularly, 90% of companies attracted customers through their blog if they post daily, but only 38% attracted for those who blog monthly
  • Blogging increases your Twitter reach by 75%
  • Websites with blogs get 55% more visitors
  • Facebook pages for US companies have 4,300 Facebook fans on average
  • 63% of businesses say blogging and social media generate leads at a lower cost of other marketing activities
Read more at the HobSpotBlog and view more presentations from HubSpot Internet Marketing.
Filed Under: 2011, Blogging, Consumer Behavior, Social Media, Usability

The Rise of Social Network Ad Spending

February 1, 2011 by Leave a Comment
Filed Under: Consumer Behavior, Infographic, Social Media

TripAdvisor Releases Second Annual Vacation Rentals Survey Research

January 29, 2011 by Leave a Comment

TripAdvisor Unlocks the Results of its Second Annual Vacation Rentals Survey Research

Survey Shows Increased Interest in Vacation Rentals, With 40 Percent of Travelers Researched Planning a Rental Stay in 2011

NEWTON, Mass., Jan. 5, 2011 /PRNewswire/ — TripAdvisor®, the world’s largest travel site*, today announced the results of its second annual vacation rentals survey of more than 1,400 U.S. travelers. Forty percent of respondents said they are planning a vacation rental stay in 2011, indicating that rental homes are poised for a busy year ahead. Thirty-three percent of travelers said they stayed in a vacation rental in 2010.

“With an increased interest in vacation rentals on TripAdvisor and a similar trend shown in our survey, it’s shaping up to be another strong year of growth for rentals,” said Hank Hudepohl, director of vacation rentals at TripAdvisor. “For travelers staying with larger groups in 2011, a vacation rental is a great option to consider for its home-like amenities and affordable pricing compared to hotels.”

Know Before You Go

When deciding between different rental properties, the key influences cited by respondents are:

  • Photos of the home (42 percent)
  • Traveler reviews (27 percent)
  • Cost of staying at the properties (13 percent)

Over the Internet and Through the Grapevine

Most travelers find out about vacation rental properties on the Web, both on vacation rental property websites (70 percent) and online travel websites (55 percent). In addition, 25 percent of respondents find out about particular homes by word of mouth from friends and family. [Read more...]

Filed Under: 2010, Consumer Behavior, Reviews, Vacation Rental

2010 Social Media Stats, Reports, Data and Charts

January 27, 2011 by Leave a Comment

View the slides from this social media webinar for dozens of statistical datapoints, charts and graphs about social media.

eMarketer Webinar: Social Media Outlook for 2011
by Debra Aho Williamson of eMarketer
View more presentations from eMarketer.

Overview of Content:

Trend #1: By 2012, 88% of Marketers will use Social Media

  • Four in five companies will use social media tools in 2011; even more 2012
  • Changing consumer usage patters make social media a must:

o   Facebook is still growing

o   Worldwide Usage is rising.  Six out of 10 frequent internet users worldwide have a social network profile

o   Brand Interactions are increasing.  Coupons, deals and discounts are encouraging consumers to engage with marketers

  • There is still room for growth (Facebook, Linkedin and Twitter)
  • However, not every industry has adopted social media at the same rate—and some never will (Manufacturing, Government and Energy/utilities are late adopters)

Trend #2: Social Media gets its share of Marketing Dollars

  • More than 8 in 10 companies plan spending increases this year

Trend #3: Social Media will be integrated into Marketing Planning [Read more...]

Filed Under: 2010, Social Media

Vacation Rental Online Conversions in Online Travel Sites

January 24, 2011 by Leave a Comment

According to Dennis Schaal at Tnooz’s Leisurelink Data Vacation Rental Lookers Converting to Bookers:

LeisureLink, which tracks queries for vacation rentals, timeshare resorts and boutique hotels from online travel agencies, including Travelocity, Orbitz and Expedia; the GDSs; and LeisureLink’s own ABetterStay.com released booking conversion trends:

The conversion rate in vacation lodging sales in December 2010 increased 31% over the prior month, November 2010, and 16% over December 2009.

Filed Under: 2010, Consumer Behavior, Vacation Rental

Curious Facebook Usage Data

January 21, 2011 by Leave a Comment

Thanks to Dan Zarrella from SEOMoz for sharing some unique Facebook data in his Scientific Proof Facebook is the Jersey Shore.

Visit his post for lots more details, but in a nutshell:

  1. Effect of Readability on Facebook Sharing… shows the relationship between the complexity of the article and the number of times it is shared on Facebook.
  2. Effect of Linguistic Content on Facebook Sharing shows that sex is the best sharing tool.  Leisure is pretty far down the list.
  3. Least Shareable Words shows words that are not popular on Facebook.
  4. Effects on parts of speech on Facebook sharing shows how flowery language affects sharing.
  5. Facebook Sharing Day of the Week shows that the Weekend is the time of activity.  Assuming evenings are also popular, you may want to adjust your Facebook strategies to schedule more interactions on weekends (and evenings?)

Filed Under: 2010, Consumer Behavior, Social Media

Bing, Google, Longtail and CTR Data

January 19, 2011 by Leave a Comment

Elisabeth Osmeloski of Search Engine Land shares some interesting Hitwise data:

  • Bing and Yahoo:   81% of searches resulted in a visit to a website.
  • Google and Yahoo:   64.9% of searches resulted in a visit to a website.
  • Bing saw a 5 % drop in December 2010, Google saw a drop.  (Visit the article for full data on this breakdown.)

Longtail Queries were down a bit:

  • Shorter search queries — those averaging one to four words long — increased 1 percent from November 2010 to December 2010.
  • Two-word searches comprised the majority of searches, amounting to 24.26 percent of all queries.
  • Longer search queries — five to eight words — were down 4 percent from November 2010 to December 2010.
Filed Under: 2010, Consumer Behavior, SEO

SEO vs PPC ROI data and infographic

January 10, 2011 by Leave a Comment

Thanks to Patrick Gavin from the DIYSEOBlog for a great infographic on the value of SEO vs PPC

Data includes: [Read more...]

Filed Under: 2010, Consumer Behavior, PPC, SEO

Mobile Usage and Mobile Booking Data for Travelers

January 5, 2011 by Leave a Comment

A report by PhoCusWright on Mobile usage among travelers projects:

  • Mobile bookings to reach $160 million in 2010
  • 67%  of travelers and 77% of frequent business travelers with Web-enabled mobile devices have already used their devices to find local services (e.g. lodging) and attractions.
Filed Under: 2010, Mobile, Travel

Time Spent with different types of Media Infographic

January 2, 2011 by Leave a Comment

Time spent with Media Report, a visual reinterpretation of data from eMarketer’s recent Trends in Consumer’s Time Spent with Media from Travel 2.0 photostream

An infographic depicting time spent on TV, Internet, Radio, Mobile, Newspapers, Magazines and Other.

Filed Under: 2010, Consumer Behavior, Infographic
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