Local Search Engine Optimization White Paper
by Mary Bowling, SEO, Blizzard Internet Marketing
Our free, downloadable white paper tells you all you need to know to successfully optimize your web site for Local Search.
This 35 page guide to Local Search Engine Marketing is written in a clear, concise style, with plenty of screen shots to show, as well as tell you, what you need to do to “get found” when Local Searches relevant to your business are made.
Although it was written with lodging and hospitality web sites in mind, the tactics are applicable to any industry or niche.
First, you’ll learn:
- What Local Search is and how it’s different
- The ways people search
- How the Local Search algorithms work
- Why Local Search is important to the future of your online business
Then, you’ll get practical, actionable advice on how to:
- Optimize your web site for Local Search
- Get listed on the Local Search Engines
- Get listed on the important Local/Social platforms
- Standardize your information across the web (and why)
- Establish profitable Local pay per click campaigns