Vacation Rental Industry Search Engine Optimization That Produces Results

“I have a website, but when I search for it I can’t find it anywhere, can you help?”

Blizzard’s Experts are experienced in best-practice SEO techniques that will help increase your website’s online visibility and attract converting customers in Google and other search engines. In today’s saturated digital market, you are competing with literally millions of other websites for a presence in thousands of places.  Blizzard Internet Marketing uses experience and industry knowledge to create a winning search engine optimization strategy tailored to your business needs and goals.

What is Search Engine Optimization?

Search Engine Optimization encompasses many factors both on and off your website. So-called On-Site Optimization and Off-Site Optimization can influence search engines with the goal of increasing your position and search engine visibility in search engines such as Google, Bing and Yahoo!’s organic results. A well thought out SEO strategy along with implementation can produce organic customers to your website based on search terms and geographic location.

  • Content

    Fresh Quality Content Answering Questions, Keyword & Concept Targeting

  • Architecture

    Crawlability, Duplicate Content, Site & Page Speed

  • HTML

    Meta Titles & Descriptions, Structured Data, H Tags (Headers & Subheaders)

  • Trust

    Visitor Engagement With Site, Domain Age

  • Links

    Authoritative Relevant Links From Trusted Sources, Valuable Anchor Text

  • Personal & Social

    Country, Search History, Reputation, Shares

Get Targeted Organic Traffic From The Top Search Engines

Blizzard makes sure that you sound appealing when you do show up in Google. Getting the click is as important as showing up! Optimizing your website to compete in search engines is an important part of the puzzle, but it’s not going to guarantee visitors. It’s vital to have a well-crafted marketing message as well as content on and off your website that reflects your branding to attract visitors. Though SEO has many components the goal collectively is to increase organic positions and clicks in Search Engines throughout the web.

Components of SEO

Keyword & Concept Research & Strategy

Keyword and concept research are the base of any SEO endeavor. Determining what you currently rank well for, what you potentially rank for and what your compeitors rank for is only part of the way we determine what keyword terms and concepts to target. From there we begin to strategize on content creation and work toward buildout.

SEO Local Content Creation

Once keyword and concept research are complete we will have determined the broad and local keywords we want to target and rank for and will start to build SEO optimized content tailored to your industry. 30% to 40% of all internet searches are made with local intent. Meaning that the searcher is looking for something in a particular geographic location; therefore building content with location in mind is key!

Dominate Your Local Market in Organic Search

In the vacation rental, travel, tourism and hospitality industries, that percentage is much, much higher, since potential guests are searching for somewhere to stay or something to do in a specific location. Local SEO is a growing part of Search Engine Optimization and should be considered in all digital marketing strategies as an integral part of SEO and keyword research.

Google Analytics, Tag Manager & Search Console

Google offers a robust suite of tools to monitor and track your webiste. Google Analytics is used for tracking visitors interactions with your website as well as conversions. This in addition to other insightful data can help to make important decisions on resources allocation, ad spend, and ROI.

Blizzard is a Google Certified Partner with Experts and Project Managers certified in AdWords and Google Analytics.

Website Health Auditing & Maintenance

Auditing your website is an important part of technical maintenance. Things break, links go away, images are deleted and new pages are created. There are so many things to monitor, and checking on them regularly helps to cut back on traffic decreases or other major errors that can occur.

Trust & Link Building

Link building strategy involves creating great keyword and concept rich content and targeting domains with high authority that are relevant to your market to link to that content. This linking back and forth created trust and helps to elevate your website Domain Authority.

Structured Data & Schema

Search engines love structured data! Let Blizzard enrich your website with Schema for eye-catching SERP snippet enhancements and to grow the knowledge graph. The more you can tell search engines about your website and its purpose the more likely you are to rank better!

Off-Site Presence Auditing

The web is huge and an easy place to get lost. Auditing your off-site presence on popular influential websites like Facebook, Google My Business, Yahoo!, Bing Places for Business, Yelp and Google Plus is important. Ensuring consisting branding, contact information, fresh images and reputation review.

Improve your online presence with SEO services from Blizzard Internet Marketing

Each of these techniques must incorporate strategies customized for each client’s internet marketing needs and goals. Blizzard Internet Marketing can provide you will the full suite of SEO services needed to attain your online business goals. Increase your organic search engine presence today, Request a Quote or give us a call!

SEO Tools Used By Blizzard

  • BRIGHT LOCAL

    Local SEO reporting tool used for citation tracking, monitoring reviews and tracking rankings.

  • BING WEBMASTER TOOLS

    Bing’s Webmaster Tools provide insight into the technical performance of your website on this search engines platform.

  • ANSWER THE PUBLIC

    A data aggregator of search queries made in both Bing and Google search engines providing insight into questions to create content around.

  • STRUCTURED DATA TESTER

    A tool used to determine what type of Structured Data exists on a site as well as to troubleshoot errors resulting of broken scripts. Used in conjunction with Google Search Console for tracking.

  • SEMRush

    A keyword and concept research suite of tools with numerous features including domain comparisons, citation tracking, keyword tracking and more.

  • AHREFS

    A suite of tools that focuses on your backlink profile and helps with determining the best plan of action when creating backlinks as well as tracking broken links and more.

  • GOOGLE MARKETING PLATFORM

    A robust suite of tools used to monitor your website as well as collect data and implement marketing strategy in the Google search engine.

  • SCREAMING FROG

    A website crawler that spiders a websites links, CSS, scripts, apps, and images providing insightful technical information for auditing.

Testimonials & Reviews

Read below or see them all on our testimonials page!

Working with Blizzard Internet Marketing is like working with a skilled surgeon and his staff; everyone is on the same page and knows exactly what you need and/or want.

Julie RolsenGarth Mansion Inn

I’ve been a Blizzard client for over 8 years now, and something that has always impressed me, is that not only have they always been on top of all the latest trends and developments within the internet marketing and search world, but they strive to anticipate what is likely to be next, and prepare their clients accordingly so that they’re ahead of the game and not having to play catch-up.

Brian LenceVacations, Inc.