Email Newsletter Tips
Email newsletters have become a fantastic marketing tool. For innkeepers, email newsletters are a relatively simple and inexpensive way to announce Inn news, events, specials, and last minute specials. Ultimately, the goal of a good newsletter is to book rooms! Whether you are currently sending out email newsletters, or are considering starting an e-mail newsletter campaign, it is important to map out a plan to get the best results from each newsletter. The best results are generated from newsletters that combine several elements: catchy titles, concise content, hyperlinks to your website, and good timing.
A Catchy Subject Title
It is important that your email newsletter is opened – not deleted! To entice subscribers to open your newsletter, create a catchy title for the subject line. Include the name of your inn and a specific event or special. Remember, subscribers are more likely to open an email if they think they will get a deal. Here are some good subject titles used by Blizzard customers.