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Entries by Blizzard

Oh Silo Mio! Why You Need Silo Website Structure

Definition of a SILO, according to Google: NOUN A tower or pit on a farm used to separate and store grain An underground chamber in which a guided missile is kept ready for firing. A system, process, department, etc. that operates in isolation from others. VERB Isolate (one system, process, department, etc.) from others. Ok, […]

Please Be Responsive To My Needs

In case you were living under a rock, or still have dial-up, Mobilegeddon came in like a lion and wreaked a crazy storm of what-nows on all of us. Even if the exact repercussions are yet to be calculated in everyone’s Google rankings, the positive benefits of bringing awareness to your website’s usability on all […]

David Wins, Goliath Consults Attorney (Update)

While most Americans spent their time online Thursday arguing over dress color, or watching Llamas on the Lam, the FCC pulled the trigger on new net neutrality rules, designed to maintain equality among all content providers on the Internet. As expected, the vote fell along party lines. Immediately, the big internet service providers (ISPs) and […]

The Password is PASSWORD

                     Highlights from the last few months in cyber-chaos April, 2014 – The “Heartbleed Bug” strikes, affecting as many as 500,000 websites. November, 2014 – Sony Pictures Entertainment hacked by person/persons unknown; leads to a complete and total meltdown in Hollywood,  forcing people in the “biz” to actually pick […]

HTML and XML Sitemaps: Why You Need Both

  In the SEO world, the use of sitemaps is always advisable. There are two types of  sitemaps, the XML sitemap and the HTML sitemap. These sitemaps are very different with each serving its own purpose and both providing value to your website. What is the difference between XML and HTML sitemaps? XML and HTML […]

Give Your Website the Finger

We have been saying for quite some time that the shift toward mobile devices is absolutely revolutionary across all online channels. It is no less than a tectonic movement, and is one that is shaking up the internet. Earlier this year, the number of searches on mobile devices surpassed PCs for the first time. In a […]

Google Hops Down from the Carousel and Shows Off Its Three Pack

Google is dropping the somewhat controversial carousel display of local search results, which was used for hotels, restaurants and entertainment venues, in favor of a “three pack” of top ranked organic listings. The Carousel hasn’t been very popular with SEO experts who had difficulty figuring out how the Carousel could change the way users searched […]