About Danielle Rozga

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Meanwhile lets just say that we are proud Danielle Rozga contributed a whooping 8 entries.

Entries by Danielle Rozga

5 Ways to Improve Your AdWords CTR

Click-Through-Rate (CTR) in Google AdWords is important not just as a benchmark for how well your ads are doing in terms of clicks and impressions, but it’s one factor that may gain you better positioning and lower cost per click prices, and is a component of Quality Score. Here are 5 ways to improve your […]

Increase Your CTR with AdWords Sitelinks

In a September, 2010 AdWords article by Trent Blizzard, he showed you a cool new AdWords feature that improves your click-through-rates (CTR) called Ad Sitelinks. Did any of you put this info to good use and apply it to your AdWords campaigns? If the answer is no, you are missing out! Here is a quick […]

Using Analytics to Measure Quality Traffic

When evaluating website traffic, people often look at the volume of traffic to justify if their marketing efforts are worthwhile.  While traffic volume is an important piece to consider, you cannot measure it exclusively.  You must evaluate the quality of the traffic your site is receiving.  Even if you get thousands upon thousands of visitors […]

3 Ways Press Releases Can Help Your Website

Writing and submitting a press release is not only a great way to distribute lodging specials, and local activities, it can also be a tool to build content and new pages on your travel destination or hospitality website. Here are a few tips to remember after you have submitted your online press release: 1) Include […]

The Power of Internet Press Releases

Carrie Hill’s April 24 article, “Influence the Public with a Press Release”, discusses examples of how press releases have helped some of our clients in the hospitality industry recently. Here’s some more information about how to handle press releases. Press releases are a great marketing tool to distribute information about your travel or tourism business […]