Entries by Maria Pavese

What is Voice Search ?

Voice search is the newest way to scour the internet. It utilizes speech recognition technology that allows users to search using speech versus typing. With the continued growth of smart phones users and other web enabled mobile devices with digital personal assistants (think Cortana, Siri, Alexa), voice search is becoming increasingly more important to consider […]

Its Time To Get Excited About Local Citations

What are Local Citations? With an ever-growing market, how do we make our local businesses stand out from the crowd in our own backyards? There are many factors that determine your visibility on the web especially as it relates to local search. Local citations are one piece of the equation that can help to increase […]

In The Grand Scheme, YES, Schema Is Important (And So Is Structured Data!)

What is structured data? Structured data is a text-based organization of data that is included in a file and served from the web. Wait! Huh?! In more basic terms, structured data is predictable on-page markup that helps search engines better understand the information on your website and more accurately assess your site for search result […]