About Susan Blizzard

Susan Blizzard has owned Blizzard Internet Marketing, Inc. since its inception in 1997. Susan graduated from Phillips Andover, earned a BA from Duke University and an MBA from Columbia Business School. Early in her career, Susan was an investment banker on Wall Street. She enjoys tennis, skiing and spending time with her 2 kids in Glenwood Springs, Colorado.

Entries by Susan Blizzard

Should Lodging Companies Create Ads for Their Brand Names?

This is a good question. Many people think it is a waste of money to bid on your brand name, because your website will most likely appear at the top of any organic search results. Many people argue that advertising for your brand name cannibalizes these organic results. The truth is, when done correctly, it […]

Special VRMA $300 Membership Offer Extended To August 31

VRMA is THE industry organization providing outstanding education and resources for vacation rental management professionals, such as: Sample marketing plans, government affairs whitepapers, and many other resources VRMA Weekly electronic newsletter that delivers dozens of industry articles from multiple sources In-depth articles and industry updates in The Review quarterly magazine Registration discounts for VRMA events […]

Showcase Your Vacation Rental or Real Estate Listing with a Floor Plan

Adding a floor plan of your vacation rental to show potential guests generates a measurable improvement in your number of bookings. TruPlace, formerly Mouse on House, commissioned an independent study of over 1,400 vacation rentals that demonstrates a 97% increase in revenue from bookings for properties using their interactive floor plan tours. The amount of […]